1. AKSH in E-MITRA

2. EMITRA
Emitra is an ambitious E-governance initiative of Government of Rajasthan which is being implemented in all 33 Districts of the state using Public-Private Partnership (PPP) model for convenience and transparency to citizens in availing various services of the Government and Private Sectors under a single roof at their door steps using an e- platform.
The services are delivered via counters known as CSC (Common Service Centers) kiosks in Rural Areas and e-Mitra kiosks in urban areas and also online.
Hence, these counters provide services related to various departments in an integrated and easily accessible manner to people residing in rural as well as urban areas.
The project has been operational since Initially it was functioning through a Client Server based Application Software developed by Department of IT&C. In 2010, the old Client Server Application was migrated to Web-based on-line e-Mitra application across all the 33 districts.

3. WEB CONNECTIVITY/NETWORK GRAMDOOT /KIOSK HOLDER
KEY ELEMENTS of EMITRA
CUSTOMER
KIOSK
WEB CONNECTIVITY/NETWORK
GRAMDOOT /KIOSK HOLDER

4. SERVICES OFFERED G2C Services B2C Services
Deposition of telephone, Mobile, utility bills
Selling of Insurance of different companies
Booking of Railway ticket, Rajasthan Roadways tickets.
Kiosk Banking for various PSU and Private Banks
PAN Card application and fee deposition
Astro Services
Application for Domicile, caste, solvency, minority and character certificate and delivery of digital signed certificate.
Selling of Mobile and telephone , DTH and IPTV Connections.
Enrollment and printing of E –Aadhaar
Recharge of Mobile, DTH, IPTV
Application and fee deposition for all recruitments of PSU and State Government .
Application and fee deposition for all Government Universities and Colleges entrance exam.
Filling online application for various department services like Employment registration and renewal
OPD Registration for SMS Hospital Jaipur
Sale of online ticket for Jaipur Zoo

5. UPCOMING SERVICES G2C Services
Data feeding for digitization for issuance digitally signed Birth and death certificate from kiosks
New connection online file submission for PHED, Electricity at kiosk.
Deposition of different government dues/fee/taxes on emitra
Online application for Renewal of different NOC and Licenses comes under collectorate and Police through emitra
RTI fee and application online submission through kiosk
Central Government departments services shall deliver through kiosks.

6. KIOSK
KIOSK is the counter through which the services are delivered to the customer. It can be present in any location and should be able to entertain the consumer in large numbers.
Customer arrives at the Kiosk with the necessary documents
Fills the form and details and attaches relevant documents
Pays the required amount in cash and gets the receipt of payment
The amount and the documents are transferred to the respective authorities
The respective authorities process the payment and the documents, and send them back to the Kiosk.
The consumer receives the digitally signed certificate or the document required.

7. AKSH in EMITRA
AKSH has been working in the field of E-governance in Rajasthan since 2002, the first private player or Local Service Provider (LSP) to come with up such solutions.
AKSH has 344 functioning Kiosks called “Emitra” in Jaipur, Ajmer, Bharatpur, Dholpur and Karauli districts of Rajasthan, all in the urban areas.
AKSH currently offering 107 G2C (Government to citizen) and B2C (Business to Citizen) services.
AKSH has almost 60% of the total revenue, and about 4 times the revenue share of its nearest competitor among the LSPs in the districts it is employed in.
Due to transparency in the process at Aksh, it is the highest rated service provider by Department of IT&C and Gramdoots.
Only LSP currently conducting training programmes and carrying out capacity building initiatives.

8. AKSH vs. other LSPS 1st April 2013 to 28th Feb 2014.
District (Total districts 33)
No. of transaction AKSH
CMS (working in 22 districts)
Silver touch (working in 9 districts)
Emitra DEGS
Internet
Vakrangi software (Working in rural and 5 districts)
Remark
Jaipur
3,028,752
1,064,158
469,255
216,474
918,153
Ajmer
440,148
416,484 2
31,533
Bharatpur
360,360
16,982
26,402
34,148
Dholpur
96,346
4,490
No LSP
Karauli
85,097
1,169
TOTAL
4,010,703
885,739
233,458
981,747

9. KEY FACTS PARAMETER FIGURE REMARKS Total Kiosks 344 In 5 districts
Total Transactions
40,10,703
Avg Daily - 10,988
Average transactions per Kiosk
12,116
Avg Daily – 33
Total Amount Collected
INR Cr
Avg Daily - INR 1.07 Cr
Average transaction amount
INR 782
Avg AKSH Share – INR 21
Total Income Collected
INR Cr
Avg Daily - INR 50,000
AKSH Share
INR Cr
% Share – 58.52%
Gramdoot Share
INR 75.7 Lakhs
% Share – 41.48%
AKSH Revenue in Total
0.273%
AKSH + Gramdoots – 0.46%
Population Per Kiosk
42,045
In urban areas

10. FUTURE PROJECTS
Integrate the online portal with payment gateways, and provide authenticated access to the Kiosk holders for accessing this portal.
Integrate banking services in the Kiosks, which can help the customers in opening accounts with their fingerprints as identification, using the fingerprint scanner provided to the Kiosk holders, and then being able to receive as well as send their money.
Add the distribution services to the existing collection services, which will lead to tremendous increase in the service basket possibilities as the customer can make payments, as well as receive them.
Setup online computer education centers, with tie ups with leading computer education providers, promoting education and literacy in the rural areas.

11. SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
First LSP in the field
Prime position amongst all rivals
Own network can be used for dominance
Experienced and efficient manpower available
Minimal capital need and good return
Scope for expansion
Focus on Emitra
Gramdoot retainablility
Revenue model sustainability
Expansion to all other districts
Expansion to other states
Advertisement and promotion of private companies
Government activities
Branding and corporate image building
Internet
Competition from other companies
Sustainability

12. THANK YOU