1. Time Spent – Major Media May 2011

2. Time Spent The statistics contained on the following pages provide a snap shot of the time Canadians spend on a weekly basis with major media To provide an apples to apples comparison, we have used the RTS consumer data from BBM Analytics as the source for cross-media statistics RTS is a “return to sample” survey which is sent to those people who participate in the measurement of Radio in Canada; while it is based on a very robust sample of more than 50K people, it is a self reported survey that relies on the ability of people to recall their behaviour, a very difficult task; ultimately in surveys people report what they "think" they do, and this does not always correspond to what they actually do Therefore, on each slide we have included the time spent data produced by Portable People Meters (PPM) which are the devices that produce the currency data on which television advertising is bought and sold in Canada; electronically measured, this system eliminates the misreporting inherent in recall surveys Likewise, through measurement by comScore the online industry also provides measured rather than reported data for online usage, and where this data has been made available to TVB we have also included it on the following pages Based on the measured data from PPM and comScore, Television remains the medium to which Canadians allocate most of their time spent with media

3. Adults

4. Average Per Capita Weekly Time Spent Hours - Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; comScore 3-month Avg Q2-2011

5. Average Per Capita Weekly Time Spent Hours - Adults 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; comScore 3-month Avg Q2-2011

6. Average Per Capita Weekly Time Spent Hours - Adults 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; comScore 3-month Avg Q2-2011

7. Average Per Capita Weekly Time Spent Hours - Adults 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

8. Average Per Capita Weekly Time Spent Hours - Adults 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; comScore 3-month Avg Q2-2011

9. Average Per Capita Weekly Time Spent Hours - Adults 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

10. Average Per Capita Weekly Time Spent Hours - Adults 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

11. Average Per Capita Weekly Time Spent Hours - Adults 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

12. Average Per Capita Weekly Time Spent Hours - Adults 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; comScore 3-month Avg Q2-2011

13. Average Per Capita Weekly Time Spent Hours - Adults 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

14. Males

15. Average Per Capita Weekly Time Spent Hours - Males 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

16. Average Per Capita Weekly Time Spent Hours - Males 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

17. Average Per Capita Weekly Time Spent Hours - Males 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

18. Average Per Capita Weekly Time Spent Hours - Males 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

19. Average Per Capita Weekly Time Spent Hours - Males 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

20. Average Per Capita Weekly Time Spent Hours - Males 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

21. Average Per Capita Weekly Time Spent Hours - Males 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

22. Average Per Capita Weekly Time Spent Hours - Males 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

23. Average Per Capita Weekly Time Spent Hours - Males 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

24. Average Per Capita Weekly Time Spent Hours - Males 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

25. Females

26. Average Per Capita Weekly Time Spent Hours - Females 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

27. Average Per Capita Weekly Time Spent Hours - Females 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

28. Average Per Capita Weekly Time Spent Hours - Females 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

29. Average Per Capita Weekly Time Spent Hours - Females 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

30. Average Per Capita Weekly Time Spent Hours - Females 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

31. Average Per Capita Weekly Time Spent Hours - Females 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

32. Average Per Capita Weekly Time Spent Hours - Females 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

33. Average Per Capita Weekly Time Spent Hours - Females 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

34. Average Per Capita Weekly Time Spent Hours - Females 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

35. Average Per Capita Weekly Time Spent Hours - Females 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

36. English

37. Average Per Capita Weekly Time Spent Hours - English 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

38. Average Per Capita Weekly Time Spent Hours - English 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

39. Average Per Capita Weekly Time Spent Hours - English 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

40. Average Per Capita Weekly Time Spent Hours - English 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

41. Average Per Capita Weekly Time Spent Hours - English 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

42. Average Per Capita Weekly Time Spent Hours - English 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

43. Average Per Capita Weekly Time Spent Hours - English 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

44. Average Per Capita Weekly Time Spent Hours - English 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

45. Average Per Capita Weekly Time Spent Hours - English 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

46. Average Per Capita Weekly Time Spent Hours - English 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

47. French

48. Average Per Capita Weekly Time Spent Hours - French 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

49. Average Per Capita Weekly Time Spent Hours - French 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

50. Average Per Capita Weekly Time Spent Hours - French 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

51. Average Per Capita Weekly Time Spent Hours - French 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

52. Average Per Capita Weekly Time Spent Hours - French 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

53. Average Per Capita Weekly Time Spent Hours - French 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

54. Average Per Capita Weekly Time Spent Hours - French 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

55. Average Per Capita Weekly Time Spent Hours - French 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

56. Average Per Capita Weekly Time Spent Hours - French 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

57. Average Per Capita Weekly Time Spent Hours - French 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

58. Regions

59. Average Per Capita Weekly Time Spent Hours - B.C. Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; * based on Van/Vic EM

60. Average Per Capita Weekly Time Spent Hours - Prairies Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; * based on Atlantic/Prairie average

61. Average Per Capita Weekly Time Spent Hours - Ontario Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

62. Average Per Capita Weekly Time Spent Hours - Quebec Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

63. Average Per Capita Weekly Time Spent Hours - Quebec French Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg

64. Average Per Capita Weekly Time Spent Hours - Atlantic Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week Avg; * based on Atlantic/Prairie average