1. Meeting “Digital Natives" on their Turf: Career Development Online A majority of today’s college students are defined as “digital natives,” persons for whom digital technologies existed when they were born. In contrast, most career centers have limited digital presences and are predominantly staffed by digital immigrants. This workshop will explore how career center staffs’ can hold on to the traditional values and theories of career counseling while adapting to the ever new frontiers of the digital age.

2. Career Development Online Welcome & Overview Learning Objectives What We Know Mediums & Uses Recommendations for Implementation Questions & Contact Information

3. Learning Objectives Understand that though mediums of service delivery will change constantly, the essence of what we do as career counselors remains the same. Learn about four digital avenues of service delivery, LinkedIn, online workshops, Twitter and Skype. Know enough information about the four avenues to be able to begin to evaluate and make recommendations to, or not to, implement on their home campus. Meet other professionals who immigrated into the digital world.

4. What We Know Far more than can be contained on one slide…

5. Mediums & Uses LinkedIn: Networking LinkedIn Online Workshops/Webinars: Educational Program Delivery  Articulate  GoToWebinar Twitter: Marketing & Education Twitter Skype: Career Counseling

6. Recommendations: Implementation Low Investment: High Return  Skype Medium Investment: High Return  LinkedIn LinkedIn High Investment ($): High Return  Articulate ~$700  GoToWebinar ~$99 month High Investment (time): Low Return  Twitter Twitter

7. Questions? Primary Presenter: Andrea Dine, Associate Director of Career Development, Hiatt Career Center, Brandeis University  dine@brandeis.edu, 781-736-3620 dine@brandeis.edu Contributors on Site: Jane Pavese, Assistant Director of Career Development, Brandeis University Hillary Booker, Graduate Assistant @ Brandeis University, Northeastern University Virtual Contributors: Jessica Paquin, Assistant Director of Academic Internships Meridith Apfelbaum, Assistant Director of Career Development for Alumni

8. Additional Resources Born Digital: Understanding the First Generation of Digital Natives, Palfrey, John and Gasser, Urs, Basic Books, New York, NY, August 2008 LinkedIn Career Services Webinar, LinkedIn, 2009 LinkedIn '09 Grad Guide, LinkedIn, 2009 FINALLY FIND OUT WHO LINKEDIN USERS ARE; First study of member demographics shows site has moved beyond niche tool, Bulik, Beth Snyder, Advertising Age, November 10, 2008 COLLEGE STUDENTS ARE TWITTER-LESS: Millennials are not “friending” or “tweeting” about companies and brands as widely assumed," Cooper, William, Walter E. Griscti chapter of the Public Relations Student Society of America at the University of South Florida, Tampa, FL, APRIL 14, 2009 Facebook Skype And Twitter Oh My, Web 2.0 for Teaching and Scholarship, http://www.slideshare.net/bnixon/facebook-skype-and- twitter-oh-my