1. The role of business lobbying in the European Union Budapest, 6 October 2006 Mario Mueller, Manager Public Affairs & Communication

2. What is EuroCommerce? EuroCommerce was founded in 1993 Merger of the European associations formerly representing retail, wholesale and international trade “a single voice for Commerce in Brussels”

3. What is EuroCommerce? EuroCommerce represents more than 100 members from: –national trade associations –individual companies –European sectorial trade associations Members from 29 countries

4. Commerce in the EU 13% of EU GDP ; 5,5 millions enterprises, 95% of these are small enterprises ; Interface between industry and the 450 million consumers across Europe Providing jobs for 26 million people from all parts of society “A thriving sector bringing Wealth to the European Economy”

5. Our mission To promote the common interests of the sector vis-à-vis the EU institutions To lobby throughout the legislative process on behalf of commerce To educate EU decision makers to the impact of future legislation on commerce To provide timely and comprehensive information to members

6. Lobby as an Ancient Art Lobbying Why is it so little understood?

7. Lobby as an Ancient Art It is still frequently viewed with suspicion History: usage early 19th century The caricature: portly, cigar-smoking men who wine and dine lawmakers while slipping money into their pockets.

8. Lobby as an Ancient Art Lobbying is a legitimate and necessary part of our democratic political process Politics can not take a fair and informed decision without considering information from a broad range of interested parties

9. Lobby as an Ancient Art Definition: Lobbying is support and encouragement of a point of view, either by groups or indviduals.

10. The Brussels Situation Why it is important to be present !

11. The Brussels scene European Parliament 732 MEPs - adopts legislation - proposes EU Commission Council 25 Member States - adopts legislation Federations (EuroCommerce), NGOs, lobbyists, etc. Press +/- 3.000 journalists

12. The Brussels scene The way the EU is organized has a significant effect on the lobby Information is passing through seperated routes of the policy making process (Parliament, Commission and Council) or via the national governments Major political groups in the Parliament are by significant importance

13. How does it work? European Commission - European Parliament - Council of Ministers Legislation EuroCommerce national federations

14. The Brussels scene Personal communication between the players is essential About 14.000 lobby representatives seek the attention of the EU institutions Growing importance of European legislation and less national Enormous imbalance between corporate lobbying and lobbying on behalf of the public service

15. Lobbying and Communication Effective lobbying and communication begins at home – the social contact is what counts

16. The Brussels Lobby Situation Lobbying and pr - communication are growing, both on the national and European level Woody Allen says: « 90% of life is just showing up » The same is true for moving an idea through the political process

17. The Brussels Lobby Situation Possibility to influence the process Early information: what is discussed today in Brussels will impact on your activities tomorrow Open Decision makers to “real life” cases

18. Lobbying and Communication High Yield Lobbying 1.Good information about the person you visit 2.Be fair and reasonable - lost credibility never comes back 3.Introduce yourself and the federation 4.Discuss only one issue at a time 5.Be a good listener 6.Clear presentation of your position 7.Give realistic solutions and offer alternatives 8.Bring a good written executive summary 9.Build up a personal relation 10.Follow-up

19. Public Affairs and the Media The interests of the national vs the « European » media

20. Public Affairs and the Media Everybody wants to see his name in the press Press is one of the capitals to support EuroCommerce visibility Classical media: newspapers and TV New medias: internet portals, internet information agencies Brussels based federations focus on European news

21. EU Lobbying Thank you for your attention! Mario Mueller, Manager Public Affairs & Communication www.eurocommerce.be