1. Byte Size: Facebook

2. Who We Are

3. Forrester predicted FB would achieve the same number of registered users as MySpace in Q4 of 2008, or early 2009 Reached that figure Dec 08 Now the 4 th most trafficked site in the world

4. FB demographics * Over 55,000 regional, work-related, collegiate, and high school networks * More than half of Facebook users are outside of college * The fastest growing demographic is those 25 years old and older * Maintain 85 percent market share of 4-year U.S. universities

5. User Engagement * More than 65 billion page views per month * More than half of active users return daily * People spend an average of 20 minutes on the site daily (comScore)

6. What You Can Do with Facebook Increase awareness and reach Target distinct markets Test market Forge relationships

7. Applications FB is the No. 1 photo sharing application on the Web (comScore) * Photo application draws more than twice as much traffic as the next three sites combined (comScore) * More than 14 million photos uploaded daily * More than 6 million active user groups on the site

8. International Use * Canada has the most users outside of the United States, with more than 7 million active users * The U.K. is the third largest country with more than 7 million active users * Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong

9. How to Use Facebook 1. Put up a strong profile 2.Reach out to others in your space 3.Build your relationships through common friends 4.Create a page 5.Start a group 6.Use notes and photos 7.Hold a Facebook Event

10. Jeep Page

11. 85 000 fans Almost 4000 fan photos More than 80 fan videos 650 discussion topics in the forums

12. Victoria Secret page

13. An engaged and active community Over I million fans 12,000 wall posts 1200 discussion topics

14. Crest campaign

15. Crest P.& G. invited Facebook members in 20 college campus networks to become “fans” It attracted 14,000 fans P&G PR Manager agreed that it was successful but not making it a long term on going activity wasted the effort.

16. Vancouver Dine Around 2008 6604 members 2009 Starts in Feb already 5500 members Created an active community that is very engaged Got excellent insights into their demographic Have an engaged audince to market to

17. Small Business - Photography Wedding photography Portraits of graduating seniors Targets families with upper income bracket Uses the birthday feature to email gift cards for a portrait Reaches seniors directly

19. Results over 6 months 75% of students are introduced via Facebook No ads or direct mail anymore

20. Lessons Know your audience - Facebook does not make sense for every business Be a member of the community – not an advertiser Use the tools to maximum advantage. Use the apps to best forward your goals and allow others to promote your work easily Engage – create a community around your page

21. Small Business Ideas The business card application Testimonials Keep frequent updates and notes on your Facebook Send bulletins and mass messages to friends to keep them up on the latest news from your business Add feeds of your blog and Flickr photo streams

22. Campaign for Target Back to School “Our attitude had to be that we were taking advantage of an environment that already exists; we aren’t there so much to tell a story, but to put on a party, giving the students a platform for social interaction.” Mauro Cavalletti, Creative Directory at AKQA.

23. Campaign Don’ts Infringe on copyright or intellectual property Pretend to be someone you’re not Violate users privacy Flout the accepted rules of user engagement