1. Syllabus for Today 9:00–11:30 Class Introduction: This presentation and your business model canvases 11:30–12:30 Panel: Success in the Innovation Corps 12:30–1:30 Lunch 1:30–3:00Class 1: Bus Model / Customer Development 3:00–6:00 Get out of the building! 7:00–8:00 Workshop: Customer Discovery Best Practices Homework: Business Model Hypotheses – present tomorrow! Internet Access User ID: icorps Password: stanford21

2. The Lean LaunchPad Lecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke Jerry Engel #leanlaunchpad

3. This Session The teaching team Why are you here? Teaching team philosophy Our expectations of you Your team introduction/business model canvas

4. Teaching Team

5. Steve Blank, Jon Feiber, John Burke, Jerry Engel 8 startups in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence sblank@stanford.edu @sgblank www.steveblank.com Yale BS EE McKinsey and Co. Charles River Ventures Stanford Ph.D MS&E TA: E145, Mayfield Fellows, MS&E 273 V.C. @ Floodgate ann@floodgate.com @annimaniac BS CS/Astro Physics U of Colorado VP Networking SUN V.C. @ MDV since 1991 Chair, New Venture Creation & Venture Capital Program Teaching at Haas for 22 years On boards of 5 companies

6. Steve Blank, Jon Feiber, John Burke, Jerry Engel 8 startups - 32 years in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence Teach: Stanford, Berkeley, Columbia Details at www.steveblank.com Yale BS EE McKinsey and Co. Charles River Ventures Stanford Ph.D MS&E V.C. @ Floodgate ann@floodgate.com @annimaniac BS CS/Astro Physics U of Colorado 50 th employee, VP Networking @ Sun V.C. @ MDV since 1991 jdf@mdv.com Chair, New Venture Creation & Venture Capital Program Teaching at Haas for 22 years On boards of 5 companies

7. Steve Blank, Jon Feiber, John Burke, Jerry Engel BS Mech Engineering U.C. Berkeley, BA Economics U.C. Santa Cruz, MBA Harvard Business School Founder BMI Software VC at ABS Ventures Co-founder True Ventures jburke@trueventures.com @andemca 8 startups - 32 years in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence Teach: Stanford, Berkeley, Columbia Details at www.steveblank.com BS CS/Astro Physics U of Colorado VP Networking SUN V.C. @ MDV since 1991 Chair, New Venture Creation & Venture Capital Program Teaching at Haas for 22 years On boards of 5 companies

8. Steve Blank, Jon Feiber, John Burke, Jerry Engel 8 startups - 32 years in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence Teach: Stanford, Berkeley, Columbia Details at www.steveblank.com BS Mech Engineering U.C. Berkeley, BA Economics U.C. Santa Cruz, MBA Harvard Business School Founder BMI Software VC at ABS Ventures Co-founder True Ventures jburke@trueventures.com @andemca BS CS/Astro Physics U of Colorado 50 th employee, VP Networking @ Su V.C. @ MDV since 1991 jdf@mdv.com Founder of Entrepreneurship program at Berkeley Teaching at Haas for 22 years VC @ Monitor Ventures On boards of 5 companies 30+ years in the Valley founding and growing tech ventures engel@haas.berkeley.edu

9. Bhavik Joshi - Bhavik Joshi - Course Assistant Role: Class/lecture questions, logistics and coordination Co-founder: Early stage clean tech startup 2011 – Present Sr. Lecturer California College of Arts (Design MBA program) - Present Better Place (13th employee) 2008-2011 Berkeley/Columbia MBA 2008/09 Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present 2000 – 2007 Enterprise Software 1998 – 2000 Tata Motors India joshibhavik@gmail.com http://about.me/bhavikjoshi @joshi_bhavik

10. Why Are You Here?

11. Because we know something we didn’t before

12. We Now Know How to Build Startups

13. Course Objective: Idea to a Business What does it take to go from idea to a business? –Business Model + Customer Development –Hypotheses testing of the business model(s) –Get “out of the building”

14. Course Objective: Simulate A Startup? Create the pressures, uncertainty, and challenges of a real startup –Our expectations are unreasonable, they require extraordinary effort –We expect failures, iterations and Pivots –Class is a “lab” - books/lectures are tools, not answers –Fail fast, learn quick, push you outside your comfort zone

15. Teaching team philosophy This class is taught using the “Startup Culture” –We’re tough, direct, fair - you need to be the same –Startup culture has no hierarchy - in this class you are an entrepreneur - not a PI, lab mgr or center director –We’re your biggest supporters – we want you to succeed Question us, challenge us, push us as hard as we push you We don’t pretend to be domain experts, we know you are smarter than we are

16. Getting Out of The Building This class is not about our lectures The class is not about your attendance The class is about the work your entire team does outside the building It’s the difference between a vision and a hallucination

17. Our Expectations of You This is a full-contact, immersive class –All of you will be full participants – here and remotely –You will spend lots of time outside of your university –You all will do all the work assigned (and it is a lot more than you probably realize) –No “dine and dash” If you think you are not learning, or you all cannot commit the time, see your NSF program manager

18. Team Deliverables Each Week – 10 minute presentation –Lessons Learned presentation 7 minutes Instructor critique 3 minutes –Updated WordPress blog –Tens of Hours of “outside the building” learning May Presentation –20 minute Lessons Learned Summary –2 minute video of what you learned –2 minute science video

19. Syllabus Each week We teach you about the business model You get out of the building and test hypotheses Your team presents what you all learned Repeat for 8 weeks

20. Syllabus for Today 9:00–11:30 Class Introduction: This presentation and your business model canvases 11:30–12:30 Panel: Success in the Innovation Corps 12:30–1:30 Lunch 1:30–3:00Class 1: Bus Model / Customer Development 3:00–6:00 Get out of the building! 7:00–8:00 Workshop: Customer Discovery Best Practices Homework: Business Model Hypotheses – present tomorrow!

21. Syllabus for Tomorrow 9:00–1:00 Team Presentations 1:00- 2:00Lunch 2:00– 3:00 Lecture 2: Value Proposition 3:00- 6:00Get Out of the Building 7:00–8:00 Workshop: Mentor Tutorial Homework: Value Proposition Hypotheses – present findings tomorrow!

22. Syllabus for Thursday 9:00–1:00 Team Presentations 1:00 -2:00Lunch 2:00 – 3:00Lecture 3: Customers/Users/Payers 3:00- 4:00Workshop: Video Lecture Setup Homework: Customer Hypotheses – present findings Mar 28 th !

23. Syllabus for March 28 th – April 25 th 9:00–12:00pm PST Classes 4 – 8 Homework: You present findings every week to all teams

24. Syllabus for May 22 nd – 23 rd Dec 13 th 9:00–5:00pm PST –Rehearsal Day at Stanford Dec 14 th 9:00–5:00pm PST –Demo Day at Stanford All team members required both days

25. The Lean LaunchPad Team Introductions and Business Model Canvas

26. The Lean LaunchPad Panel: Success in the Innovation Corps