1. EasyEat Mike Walbert Mary Mathews Natalie Antoniades Shatabdi Pokharel

2. Mobile App Idea ●Create a more streamlined dining experience ●Eliminate wait times in the restaurant ●Make reservations for a specific time at which the food will be ready ●Order food directly from the in-app menu ●Carry-out option ●Partner with The Greene Turtle of Towson

3. Requirements ●Functional: o Make reservations for a specific time at which the food will be ready. o Order directly from menu within the app ●Non-Functional: o Keep credit card information secure o Accept multiple orders coming in at the same time

4. Strategic Position ●EasyEat will provide The Greene Turtle of Towson with the competitive advantage of offering app services that are not offered at other restaurants. ●55,811 Towson residents ●Rasmussen Reports: 58% eat out at least once a week ●Market is 32,371 people ●Likely between the ages of 18 and 35 Target Market

5. Revenue model ●Free to customers ●Transaction fee charged to Greene Turtle ●5% of total ordered through app

6. 5 Forces model 1.Buyer’s Influence: High; buyers can choose from many other restaurants over the Greene Turtle with similar food and atmosphere 2.Supplier’s Influence: High; No other restaurants offer an app to make reservations as well as pre-order food for their dine-in experience. 3.Existing Competitors: Medium; Domino’s has a voice order app, Panera has an app that allows you to place your order on the app for pick up, and other restaurants in the area such as Glory Days, CVP, Chili’s, and Bill Batemans. 4. Potential for New Competition: High; If the app is successful, other restaurants will want to adopt use of the app. 5.Substitute Products: Low; No other apps for other restaurants provide the services our app does, therefore the only substitutes are calling to make reservations of apps that only allow you to order ahead for pick up instead of dining in.

7. Technological infrastructure

8. Challenges ●Integration into The Greene Turtle’s systems ●Creation of the app, we would have to outsource ●Informing people about our app and getting people to use it

9. Competition ●Other sports bar and grills such as Glory Days, CVP and Bill Bateman’s ●Domino’s with their ordering app that allows customers to speak their order. ●Panera Bread has an app that allows you to place your order to be ready for pick up

10. Conclusion ●Customers can pre-order food for dining in ●Can decrease time in restaurant ●First mover advantage ●Make the overall dining experience for The Greene Turtle customers streamlined with more control in their hands.