1. Confidential Sales Guide UD55A May. 2011 Get your audience’s undivided attention!

2. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

3. Confidential UD55A is Spectacle display designed to deliver the largest image with its Super-Slim Bezel. Product Outline Exclusive Video wall S/W Easy Installation Super Slim Bezel Ultra Definition Powerful Network Capability

4. Confidential Product Outline Concept of UD55A Series FrontFront BackBack ■ Ultimate Interactivity and Resolution for Multi-Display ■ Super Slim Bezel for Multi-Display: 5.5mm(bezel to bezel)  This is the world smallest number in terms of LCD slim bezel display!! ■ Higher Brightness !! : 700 cd/m 2 ■ Higher Reliability with DID panel : Longer operating time / Less image retention ■ Easy installation and maintenance!! Multi Display

5. Confidential Product Outline Specification Overview Diagonal Size ： 55“ Resolution ： 1920 * 1080 Brightness ： 700 cd/ ㎡ Contrast Ratio : Viewing Angle ： 178° / 178° Light Source : LED(Direct Type) DID Panel PC inputs: VGA / DVI-D / Display Port PC outputs: DVI (up to 100pcs Chains) Video inputs: CVBS/HDMI1/HDMI2 Power Consumption: 250W(TBD) Dimension: 1215.3 X 686.1 X 96.0mm Usability, Slim body High Performance SIM Option Samsung ID Floor Stand!! Easy Wall Mount system Magicinfo VideoWall S/W RS232C, RJ45 Control Ports Features

6. Confidential Light Usage : 12/7 Light Usage : 12/7 Heavy Usage : 24/7 Heavy Usage : 24/7 460UT(n)-2 HD 6.7mm 700nit 100 DVI out 460UT(n)-B HD 6.7mm 450nit 100 DVI out UD55A FHD 5.5mm 700nit 100 DVI out UE46A FHD 10.3mm 450nit 100 DP out UE55A FHD 10.3mm 450nit 100 DP out X461UNV HD 6.7mm 450nit X551UN FHD 5.5mm 700nit X462UN HD 6.7mm 700nit PN-V601 HD 6.5mm 700nit 47WV30 HD 6.3mm 700nit NEW e-LED D-LED Positioning-Videowall

7. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

8. Confidential  Control Room Security center, military center, meteorological office, traffic control center, police office Who is our Target Customer ?  The Medical Sector Hospital, Neuroscience Research Institute

9. Confidential Who is our Target Customer ?  Event Company - Exhibition (Rental) Company  Conference Room - Institution, Gallery, Hotel, University, Medical Center Conference Room

10. Confidential  Broadcasting station TV station Who is our Target Customer ?  Public Place Shopping Mall, Building Lobby

11. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

12. Confidential Sales Point Super Slim Bezel Bezel Width SEC Company LCompany S SIZE55(FHD)47(HD)60(HD) B-to-B5.5mm6.3mm6.5mm UD55A 3.7mm 1.8mm ==

13. Confidential Sales Point Super Slim Bezel Samsung: 5.5mm Company L: 6.3mm Company S: 6.5mm You can SECURE very critical information!!

14. Confidential Sales Point Full HD Resolution SECCompany LCompany S SIZE55(FHD)47(HD)60(HD) Resolution1920*10801366*768 3*3 matrix 5,760x3,24 0 4,098x2,30 4 4*4 matrix 7,680x4,32 0 5,464x3,07 2 Full HD ResolutionHD Resolution Total Pixels of 3*3 FHD : 18,662,400 pixels Total Pixels of 3*3 HD : 9,441,192 pixels You See 9,220,608 Pixels More!! Around 2 Times More

15. Confidential Sales Point FHD Vs HD? [55” FHD resolution][60” HD resolution] 0.63mm 0.97mm Pixel size [55” FHD resolution][60” HD resolution] CCTV has 640*480 resolution 6 images!!2 images!!

16. Confidential Sales Point Power Consumption [Samsung][company S] 55” FHD 60” HD 320WPower Consumption480W 35kgWeight44kg

17. Confidential Sales Point Super Size 55” 47” SAMSUNGCompany L When 3*3 with 55” : 162” When 3*3 with 47” : 141” You See 21”(53.3cm) Bigger Screen!!

18. Confidential Sales Point Direct-LED Light Source Better Uniformity ECO-Friendly Low Power Consumption High Brightness [Conventional CCFL][Direct LED]

19. Confidential Sales Point Slim Depth 96mm 130 ~ 150mm SAMSUNGCompetitors Depth is also Critical to minimize installation space!! More Roomy Less Roomy Company N128mm Company S149mm

20. Confidential Sales Point Slide in Options Slim Slot with Powerful Performance!! SAMSUNGCompetitor No Docking Board80Pins Docking Board No Risk at Plugging!High Risk at Plugging! 1.6G Dual Core Only 1.8G Dual Core(Boost 2.4G) 1.8G Quad Core(Boost 2.5G) Consumer grade HDDReliable, Fast SSD

21. Confidential Matrix ID Floor STAND Expandable Wall Mount Bracket 1 x 1 2 x 2 Sales Point Exclusive Floor stand /Wall Mount Options Make Installation Easier with Samsung Options

22. Confidential DVI loop Out Sales Point Digital Daisy Chain Without Distributors, Over 100pcs Connection!! DVI out SAMSUNG Competitor Without Distributors!! With Distributors!! - Additional Cost - Complex Connection

23. Confidential Sales Point RJ45 Remote Management Utilize remote management with no special limits Even working when Mixing up between RJ45 and RS232 SAMSUNGCompetitors CAT5 Cable RS232 Cable

24. Confidential Sales Point Detachable Control panel No Need to Pay for it!, No Need to Wait for It!! Detachable Controls -Keys -Remote IR -Brightness Sensor

25. Confidential Step 1..Display Image via DVI, HDMI, D/P on Target (**VGA DOES NOT support) [DISPLAY] Step 2..Send “FlashUpdate” via MDC protocol (**Application provides on demand) Step 3..Wait until finished **Update can be done via OSD menu Easy Management ① ② ③ ④ Sales Point Remote Firmware Update Just follow Steps to make your Display the latest!

26. Confidential Sales Point Automatic Product ID Setting No Need to waste your valuable time! Just One Click to set up all Product IDs Step 1..Connect Displays with RS232 Cables ID : 01ID : 02ID : 03 ID : 06ID : 05ID : 04 ID : 07ID : 08ID : 09 RS232 Step 2..Just Click button on MDC S/W Step 3..That’s All!!

27. Confidential Sales Point Video Wall S/W Easier way to operate VideoWall

28. Confidential 12 34 Higher Performance -Up to WQXGA(10bits) Display Port Sales Point Display Port Longer Delivery -Up to 15meters Smaller Connector Multi Outputs by Graphic Card Interoperability with DVI, VGA, and HDMI DVI IN VGA IN HDMI Adapter

29. Confidential Vendor Size47”55”60” ResolutionHD (720P)<Full HD (1080P)>HD (720P) Brightness700nit= = A-to-A width6.9mm<5.5mm>6.5mm BLU typeD-LED= = Depth91.1mm>96mm>149.3mm Operation24hrs= = Ready to SellTBD<‘11. July<Running Digital Loop out function TBD<Up to 100 units>Up to 9 units To make 220~240” Screen 25 units (5 * 5)<16 units (4*4)= 6,830 * 3,840<7,680 * 4,320>5,464 * 3,072 Sales Point - Summary Comparison between UD55A and others (different panel) 29 / 75

30. Confidential Vendor & Model UD55AX551UN Panel Samsung LCD (DID) = Thickness96mm>128.1mm DVI Loop-out100pcs>20~25pcs *1) RJ45 MDC Mixing with RS-232 Available>N/A Installation Kit Floor Stand Kit, Expandable W/Mount >2x2 W/Mount *2) Remote Management (Auto ID Setting, F/W Update) Available>N/A External Sensor kitIncluded> Sold Separately ($199) *1) *2) Comparison between UD55A and NEC X551UN (same panel) 30 / 75 Sales Point - Summary

31. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

32. Confidential Product Spec modelUD55A panel Diagonal Size55" TypeS-PVA(DID) Resolution1920*1080 Pixel Pitch(mm)0.63mm(H) * 0.63mm(V) Active Display Area(mm)1209.6 * 680.4mm Brightness(Max)700 cd/m2 Contrast Ratio4000:1 Viewing Angle(H/V)178/178 Response Time(G-to-G)8ms Connectivity INPUT RGBAnalog D-SUB, DVI-D, Display Port VIDEOCVBS, HDMI1,HDMI2, Component(D-sub 15pin) AUDIORCA(L/R), Stereo mini Jack OUTPUT RGBDVI-D(Loop-out) AUDIOStereo mini Jack Power TypeInternal Power SupplyAC 100 - 240 V~ (+/- 10 %), 50/60 Hz Power Consumption On mode250W(TBD) Sleep modeless than 1W Off modeless than 1W Mechanical Spec Dimension (mm) Set1215.3mm X 686.1mm X 96.0mm PackageTBD Weight (kg) Set35Kg(TBD) PackageTBD VESA Mount600*400mm Bezel Width (mm)3.7mm(U/L), 1.8mm(R/B)

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34. Confidential Product images

35. Confidential In Box Accessory

36. Confidential Connectivity

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39. Confidential Thank you

40. Confidential UD55A VS SAM550MD Powerful connectivity - Support digital signal, audio & in/output port Professional VS Amateur UD55ASAM550MD INPUT RGB(analog)D-SUBD-SUB(VGA) RGB(digital) DVI-D, Display port DVI VIDEO(analog) CVBS, Component CVBS, RGBHV, Component(YPbP r) VIDEO(digital)HDMI 2EANON AUDIO RCA(L/R), Stereo mini Jack NON OUTPUT RGB(digital)DVI-DNON AUDIOStereo mini JackNON Without Distributors, over 100pcs connection! - Easy installation & maintenance DVI out UD55A DVI out Without Distributors!! DVI out With Distributors!! - Additional Cost - Complex Connection SAM550MD Specs CPUAMD Dual/Quad GPUCPU integrated FDM/HDDSSD 16G/32G MemoryDDR3 2GB O/SWES USB 3.0/2.02/2 EA Slim Slot with Powerful Performance - Enhance high performance with slim type SIM UD55ASAM550MD With Additional PC - Complex Connection - hard installation Specialized Wall Mount & MID - Easy Installation and Easy Arrangement UD55ASAM550MD Wall Mount MID Nothing - Additional purchase - Custom made Only screen