2. William Coleman – OS & Mobile Product Manager Lead

3. Tech Days Agenda 15:45-16:30 Tips & Tricks for Windows Phone 7 Marketplace – Mike Ormond & Paul Foster 16:40-17:25 Using the MVVM Pattern – Laurent Bugnion 17:35-18:20 Platform Integration – Yochay Kiriaty 18:30-19:15 Platform Optimisation – Oren Nachman 19:20-20:05 Push Notification Services – Andy Wigley 16:40-17:25Practical AI in XNA Games – Paul Foster 17:35-18:20Overview of 3D Collision Detection Techniques – Ed Powell 18:30-19:15Incorporating Advanced Render Techniques in WP7 XNA Games: Rendering a Sea – Charles Humphrey/Ed Powell 19:20-20:05Sunburn World Lighting on Windows Phone 7 – Simon Jackson Games Apps

4. The journey thus far Taking time for design Great things happening around you What’s next?

5. “I hope your bullet holes becomes mouths and say my name.” Name the artist and song to @will_coleman Free AppHub annual subscription!!!

11. 1,000,000+

12. 32,000+

13. 10,000+

14. Paid apps that include trial functionality are downloaded 70 times more than paid apps that don’t include trial functionality Trials result in higher sales. Nearly 1 out of 10 trial apps downloaded convert to a purchase and generate 10 times more revenue, on average, than paid apps that don’t include trial functionality. Trial downloads convert to paid downloads quickly. More than half of trial downloads that convert to a sale do so within one day, and most of those within 2 hours. Trials

17. great design isn’t taking the Metro framework and using the defaults

21. From Transportation to Pixels http://bit.ly/wp7tr2pix Short overview of Metrohttp://bit.ly/ubellywp7 http://bit.ly/WP7designguide UI Design and Interaction Guide for Windows Phone 7

22. “Rosemary, heaven restores you in life.” Name the artist and song to @will_coleman Free AppHub annual subscription!!!

23. Students Rule!

29. Rob Miles http://www.ustream.tv/recorded/13396088 Rob Miles Red Nose Day Lecture in Rhyme robmiles.com

31. “Are you ready. Do you know. I feel it too” Name the artist and song to @will_coleman Free AppHub annual subscription!!!

32. Windows Phone User Group Where: Juno (basement), Shoreditch, London When: every month, next is April 20 th What: http://wpug.net

33. Windows Phone 7 Workshops A series of workshops attended by MVPs and evangelists to help you trouble shoot any problems, give general advice and help you get your app into Marketplace. Developers of all experience are welcome – beginners through to code ninjas. When & Where: Saturday, 26th March – Birmingham Saturday 2nd April – London Saturday 9th April – Manchester Saturday 16th April – London Register now: http://bit.ly/wp7wrkshp

35. Be sure to check out Jo Belifore’s keynote!

36. Think.Dev Rewards http://www.my-rewards.com/wp7

37. Ferrari Experience Flying Lesson Aston Martin & Audi R8 Experience

38. Build your original & unique Windows Phone Application and publish on the Windows Phone Marketplace. Register yourself on the Think.Dev Rewards programme (www.my-rewards.com/wp7). You will be awarded with one point when we have evaluated your application in the Windows Phone Marketplace. Redeem your points for a range of fantastic prizes and gadgets. When you have earned a point, you are automatically entered into the weekly prize draw with an awesome line up of laptop prizes. Build more Windows Phone Application and get the chance to earn more points to redeem bigger and better rewards!

39. 7 Steps to Winning 1.Download the Windows Phone 7 SDK and get coding – http://create.msdn.com 2.Register for the Think.Dev Rewards program – http://www.my-rewards/com/wp7 3.Take a look at the Metro UI guide - http://bit.ly/ubellywp7 4.Come along to a workshop & get some advice – http://bit.ly/wp7wrkshp 5.Sign up to UK MSDN Flash Newsletter - http://bit.ly/UKMSDN 6.Tune in MIX 11 for the announcements – http://live.visitmix.com 7.Beat the rush and get your app in Marketplace ASAP!!

40. Q&A @will_coleman wcoleman@microsoft.com Ubelly.com