1. Tailor the story to the local media outlet

2. Serve it on a silver platter

3. Deliver Your Message National DSP Recognition Week Importance of DSPs Rewarding career

5. A quick email pitch to reporters is more effective than press release Subject Line: 300 to Rally on City Hall Steps, Fri. Sept. 14, 11 a.m. Hi Ben, People with developmental disabilities will join the staff who support them on Friday, as City Council members issue a proclamation recognizing a dedicated workforce. Thought this might be of interest: http://www.yai.org/about/newsroom/press- releases/new-york-city-council-to.html Thank you for your consideration.

7. Go to Media Websites See whose covering: Social services Health care Medicaid Education Other disability issues

8. Set Google Alerts

9. Follow Reporters on Social Media Compliment them on a story on their Facebook page or Twitter feed Get a college intern in a journalism program or ask volunteers to help with your media and public relations

10. Profile DSPs on Your Website

13. Get Involved with ANCOR If you are wearing the communications hat, there are a group of people in your shoes. Many communications professionals who are members who are happy to share information Lynn Berman: 212-273-6199; lberman@yai.org