1. C.L.U.E. Review 6

2. CLUE Review 6 1. Successful product names may appear to have been named by magic, however the naming process is methodical and deliberate.

3. CLUE Review 6 1. Successful product names may appear to have been named by magic; however, the naming process is methodical and deliberate.

4. CLUE Review 6 2. Choosing the right name and tagline is critical consequently companies are eager to hire specialists.

5. CLUE Review 6 2. Choosing the right name and tagline is critical; consequently, companies are eager to hire specialists.

6. CLUE Review 6 3. Naming is a costly endeavor, fees may range up to $70,000 for a global name.

7. CLUE Review 6 3. Naming is a costly endeavor; fees may range up to $70,000 for a global name.

8. CLUE Review 6 4. Expanding markets are in Paris France Beijing China and Dubai City United Arab Emirates.

9. CLUE Review 6 4. Expanding markets are in Paris, France; Beijing, China; and Dubai City, United Arab Emirates.

10. CLUE Review 6 5. As she was about to name a fashion product, Rachel Hermes said “If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody.”

11. CLUE Review 6 5. As she was about to name a fashion product, Rachel Hermes said: “If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody.”

12. CLUE Review 6 6. For a new unisex perfume, Hermes considered the following names Declaration, Serenity, and Earth.

13. CLUE Review 6 6. For a new unisex perfume, Hermes considered the following names: Declaration, Serenity, and Earth.

14. CLUE Review 6 7. Naming is not a problem for small companies however it is a big problem for global brands.

15. CLUE Review 6 7. Naming is not a problem for small companies; however, it is a big problem for global brands.

16. CLUE Review 6 8. Hermes started with a thorough competitive analysis it included quantifying the tone and strength of competing names.

17. CLUE Review 6 8. Hermes started with a thorough competitive analysis; it included quantifying the tone and strength of competing names.

18. CLUE Review 6 9. Attending the naming sessions were James Harper, marketing director, Reva Cruz, product manager, and Cheryl Chang, vice president.

19. CLUE Review 6 9. Attending the naming sessions were James Harper, marketing director; Reva Cruz, product manager; and Cheryl Chang, vice president.

20. CLUE Review 6 10. Distribution of goods has become global therefore names have to be registered in many countries.

21. CLUE Review 6 10. Distribution of goods has become global; therefore, names have to be registered in many countries.