1. 1 planetretail.net SA SA SUPREME Store Focus December 2013 CHRISTINA KÖNIG Associate Analyst

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3. 3 Store Visit: Key Facts Banner NameSa Sa Supreme FormatPerfumeries/beauty store LocationCauseway Bay, Hong Kong Opened2013 Sales Area20,000 sq ft (1,858 sq m) Total Checkouts4 Opening Hours Mon-Sun 10am-11pm Store Services Make-up styling service, beauty salon with facial and body treatments, nail spa services, hair salon, café

4. 4 The store is accessible via an escalator or staircase from street level. A small area with perfume displays is located on the floor between the main shop on the first floor and street level. As in other Sa Sa stores, Sa Sa Supreme sells fragrances, make-up, hair and skincare products. However, unlike other stores, Sa Sa Supreme features additional departments such as a boutique café, nail spa, beauty consultancy area and professional hair salon by AVEDA. Caffé Habitú at the entrance/exit Nail spa services behind the brand shop AVEDA concept salon Beauty consultancy in the Skincare Zone Brand shop featuring products by MAC, Bobbi Brown, Anna Sui and banila co.

5. 5 Premiumisation. One-stop shop for cosmetics and beauty services. Beauty and leisure destination. Digital testing ground. Planet Retail visited Sa Sa Supreme to see the company’s latest premiumised lifestyle store concept.