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“Marketing of Philippine Indigenous Crafts: Providing Livelihoods and Additional Income to Forest-Based Communities”

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Presentation on theme: "“Marketing of Philippine Indigenous Crafts: Providing Livelihoods and Additional Income to Forest-Based Communities”"— Presentation transcript:

1 “Marketing of Philippine Indigenous Crafts: Providing Livelihoods and Additional Income to Forest-Based Communities”

2 12-15M indigenous people

3 DEFORESTATION in the Philippines

4 MINING displaces indigenous communities cropland degradation

5 POVERTY experienced by IP’s

6 What is our response?

7 Non-Timber Forest Products Task Force is a collaborative network of grassroots-based NGOs and Pos established to address emerging livelihood needs of upland forest peoples. Non-Timber Forest Products or NTFP’s are all the biological resources we get from forests other than timber. abaca seeds pandan buri nito

8 Crafts Program Crafts Program started in December 2002 in response to the marketing needs of community partners involved in the handicrafts enterprise.

9 NTFP-TF Crafts Program

10 Ethical and Eco Brands now in Fashion CMCC European Partners NGO Partners New Zealand Aid ARP Private Sector Luntiaw CFIF Government Agencies Embassies Natural Product Market (US) Filipino Importers Local MarketAnd more! Growing Network     Growing Interest of Producers Recognition of NTFP-TF as fair trader (board pftf and inclusion of cultural protection standards) OPPORTUNITIES

11 Brands

12 Reach 257 360 409 DIRECT BENEFICIARIES 2005 2007 2006 Community Crafts Enterprises (from 16) MaleFemale 200771338 200657303 200515242 40% 14% IP groups

13 Palawan Pala’wan & Tagbanua 76 (44 women, 32 men) MANILA Negros Rural Communities & Bukidnon, Ati 72 (54 women, 18 men) South Cotabato T’boli 176 (115 women, 61 men) Mindoro Buhid, Alangan, & Hanunuo Mangyan 101 (88 women, 13 men) Bukidnon Higaonon 99(72wom en, 27 men) Maguindanao Maguindanaon 56 women

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15 Maranaw Malong Hinabol,Higaonon Palawan Pandan Mats Iraya Jar Higaonon Kamuyot Mangyan Ramit

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17 Impact CMCC level Sales are increasing each year Broke even in 2007 Working successfully on fair trade of crafts Moving towards independent operations

18 Higaonon Cloth of Peace

19 Community- based crafts enterprises MARKET CHAIN Price Negotiation & USP Development Market Diversification Interactive & Collaborative Marketing Plan Development Mentoring, Learning Visits and On the Job Training are other methods of capacity building.

20 Increase in Sales Increase in the number of market outlets Improved reputation/ well known as quality weavers Improved capacities to send children to school Women share in decision making inside the household Women’s increasing share to meeting family needs. Improved self confidence Preservation and promotion of culture Preservation of ancestral domain from pawning. Less destructive practices Impacts to Higaonon People

21 Daghang Salamat


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