1. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. E DUCATION C ONSULTANT OR T OUR G UIDE ? ( FOR B RICK AND M ORTAR C AMPUSES ) E DUCATION C ONSULTANT OR T OUR G UIDE ? ( FOR B RICK AND M ORTAR C AMPUSES ) Presented by: C OSMO W OLLAN S TUDENT C OMMUNICATIONS E XPERT

2. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. In today’s online world of instant gratification - a campus visit and personal tour is a GOLDEN OPPORTUNITY … But only if your Admissions Advisors truly understand its POWER and PURPOSE.

3. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Handled properly – it’s your first chance to put your “ BEST FOOT FORWARD ”. Handled poorly – it may be your last chance to impress potential students that you are the RIGHT SCHOOL FOR THEM.

4. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Your advisors must do more than simply SHOW the library … They must help potential students picture themselves IN the library.

5. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Don’t just TALK about the great teachers you have… D ESCRIBE how your teachers will help THEM.

6. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Your advisors must take full advantage of this face-to-face opportunity to : AND USE THAT INFORMATION TO ENSURE YOU SCHOOL IS THE PERFECT FIT. A SK THE RIGHT QUESTIONS L ISTEN TO THE ANSWERS

7. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Your campus tour must be a living, breathing example of : FEATURES AND BENEFITS How great you are is of little interest unless your potential students understand how great you will be FOR THEM.

8. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Education Consultant or Tour Guide is available as a stand-alone 3-hour seminar or can be incorporated as a 3-hour segment of a larger scope training program. Seminar groups should be no larger than 20-25 participants for optimum interaction. All university representatives who host private or group campus tours to potential students can benefit from this training. At a Brick and Mortar school, the campus tour may be the determining factor in whether or not prospects decide to enroll. C AN YOU AFFORD TO LET YOUR CAMPUS TOUR BE YOUR WEAKEST LINK ?

9. EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. T HANK Y OU. W E L OOK FORWARD TO W ORKING W ITH Y OU. W E L OOK FORWARD TO W ORKING W ITH Y OU. Cosmo Wollan Student Communications Expert Senior Training Executive Communication Excellence SM Office: 754.300.9678 Cell: 305.788.2469 Cosmo@CommunicationExcellence.biz