1. Persuasive Techniques
English 4 CP
Ms. Iacullo and Mrs. Roter

2. Involve your audience by speaking to them directly using personal pronouns and shared experiences.
Questions to get your audience thinking – they don’t require an answer.
ower of three
motive language
hetorical questions
ay again
ndermine opposing views
necdote
irect address
xaggeration
Including little stories to illustrate a point.
Destroy/criticize the opposing argument.
Being over-the-top to get a point across.
Words, phrases and imagery that arouse an emotional response.
P E R S U A D E
Including lists of three items/reasons in your writing.
Repeating the same word, phrase or idea more than once for emphasis.
writing 2

3. Power of Three What does this mean..?
You give three reasons that SUPPORT and drive home your point.
Let’s practice…
Topic: LHS will now have school uniforms. Three reasons why we should or should not are…?

4. Emotive Language
When you appeal to someone’s emotions you are hoping the reader (the person you are trying to persuade) will side with you.
Let’s Practice…
Look at these headlines from a newspaper, and change the headlines so that you would evoke an emotive response from your reader. Let’s look at the next slide.

5. ‘Improve’ at least 4 of these headlines by making them more emotive.
Fix these headlines
Old man hit by robbers
A hundred peasants killed by troops
Train seats cut by teenagers
House prices fall throughout the country
Shortage of money creates problems in schools
Trouble on roads after snow fall
Player hits referee
‘Improve’ at least 4 of these headlines by making them more emotive.
writing

6. Rhetorical Questions
A rhetorical question is a question you don’t want an answer to.
How can you use this in your writing…?

7. SAY Again
This is where you as a writer REPEAT yourself in a different way to DRIVE home your point.
You are reminding your readers of the major point(s) of your persuasive essay.

8. Undermine Opposing Views
It is your GOAL to convince your readers your point/side is better than theirs. How do you this….?

9. What ? writing Statistics Facts Witness testimony Expert opinion
A quotation
An example (an anecdote)
Logic
writing

10. Anecdote
One way to make your audience feel as though they have shared experiences with you is to include anecdotes.
These illustrative ‘real’ stories add a human and personal dimension that can be irresistible and fascinating.

11. Direct Address
DIRECTLY address your readers
For example, “Have YOU ever….”
How can directly addressing your readers help drive your point home..?

12. Exaggeration
When you exaggerate a point you are trying to stress that your point is IMPORTANT!
Just be careful not too get too crazy with this one 

13. Give us one Persuasive Technique you can use in your writing
Give us one Persuasive Technique you can use in your writing. How will this help your writing..?