1. HK Version 3.0 – User Guide
October 2014

2. Login to admanGo 3.0 Hong Kong Version
Login to admanGo 3.0 Hong Kong Version

3. Customized Email Alert
New ads update sent by to alert you your competitors’ advertising activities -
Print: Daily (morning)
TVC: Daily (morning)
Interactive: Daily (morning)
Outdoor: Every Tue & Fri (noon)
Mobile: Every Wed (noon)
Radio: Every Thur (noon)
To select your own categories for Alert, please fill-in the Alert Subscription Form and back to or call our CS hotline at /

4. Our Online Platform Select Function you would like to execute -
Search For Latest / Achieve Reports
Execute Ad Search
Brand Folder
Campaign Folder
Compile Reports
Amend Report Setting
Advanced Search - Search for ads according to specific categories, brands, media and periods

5. Email Report Search Ads Reports Rating Report Brand Folder Campaign Folder Report Error Help Page

6. Report c

7. Email Report - Archives
Sort by Category
Select Media
Select Date
1-Click Functions

8. Search Ads

9. Search Ads Advanced Search -
*You may save the searching criteria after selection
Quick Search -
Browse by Categories
Browse by Media
Export Brand List to Excel

10. Search Ads – Ad Details Ad Details –
Category / Advertiser / Brands / Launch Date / Headline / etc
Export / Save / Download –
Export to PowerPoint, Save to Campaign Folder or Download ad creative (standard resolution)
Insertions detail –
Date / Title / Size / Position / Rate / etc

11. Search Ads – 1-Click Functions
Download selected ads (high resolution)
1-Click Download – Download selected ads (standard resolution)
1-Click Print Image – Automatically fit in A4 size each ad for printing
Save to Campaign Folder – Group selected ads under certain campaign folder or campaign group

12. Search Ads – Export to Excel

13. Search Ads – Export to PowerPoint
One page per image -
* Can only view TVC / Interactive / Mobile or play radio when online

14. Search Ads – Email Forwarding
Change Subject or fill in own message

15. Reports

16. Report – Ad Market Overview
These Charts gave you a general idea on the ad spend over selected category / subcategory - Report types: - Monthly Trend (2 – 5 years) - Media Mix - Subcategory Analysis (SOV of advertisers) - Top 30 Advertisers - Top Brands / Products (in a subcategory)

17. Click to view insertion details
Report – Adspend Analysis Report
Adspend Analysis showed the spending trend of certain Category / Subcategory / Advertiser / Brands / Media - - Helped to analyze competitor’s spending pattern
Report types: - Across Media - Across Months - Create your own from “Report Format”
Click to view insertion details

18. Report – Adspend Analysis Report
Create your own report format
1) Select Report Layout -
* Click to view Layout
2) Select Medium & Groupings
3) Save Format for Future Use

19. Change Channel or Period
Report – Commercial Log
Commercial Log Report showed all insertions / spots of a particular medium in order -
* Help to monitor closely on a medium
Select Media (Channel / Title / URL / App ) & Period
Change Channel or Period

20. Report – Media Plan
Media plan showed both adspend and creative version of selected ads -
Report types: - Media title vs Period over certain brands - Brand vs Media title over certain period

21. Report – Publication Analysis by Section / by Page Size
Reports of Adspend, Volume and Insertions number of a category on specific title breakdown by Section or by Page Size

22. Report – Rank by Adspend, Volume and Insertion
Rank top 10 to 500 advertisers / Brands within particular category / subcategory by -
1) Adspend 2) Volume (in mm2) 3) Number of Insertions
4) Ad Page
*You may choose individual Medium and Time Range that you would like to look at
Choose Category / Subcategory, Media & Period

23. Report – Spot Listing Report
Spot Listing showed all the insertions and spots of certain advertisers or campaigns by creative version, such as - - Channel - Date - Time & Program (TV & Radio) / Section (Print)/ Location (OOH) - PIB (TV) / Size & Color (Print) - Cost (Full / Partial) - Share of advertiser on the spots / insertion

24. Report – Media Log
Media Log Report showed all spots of certain ads in order -
* Export .txt file for Infosys or .csv file for Arianna
Export .txt file to run Ratings in Infosys or .csv file in Arianna
Select Brands / Product you’d like to analyze

25. Rating Report – Brand Spot Listing
Export to Infosys / Arianna - Shift to Expenditure and Rating Trend
Brand Spot Listing showed the TV performance within the target group of a particular campaign - - Total no. of spots - TV Ratings of each spot - Cumulative TV Ratings - Cost per Rating Points

26. Rating Report – Commercial Break Summary
Commercial Break Summary showed the average TV Ratings of each commercial break (every 15 mins) from Monday to Sunday

27. Rating Report – Expenditure and Rating Trend
Expenditure and Rating Trend showed the TV performance summary in different criteria of a particular Category /Subcategory / Brands within the target group - - by Duration - by Channel - by Time Class & Duration - Week Day / Week End summary - Spot Sequence & no. of spots

28. Brand Folder
Create New Brand Folder - May also Edit / Delete / Rename / Share / Copy Brand Folder

29. Brand Folder
1) Click to create New Brand Group - May also Edit / Delete / Share / Copy / Merge / Split Brand Group or Search for New Brands
2) Select Brands / Products you wish to be included in the Brand Group

30. Brand Folder – 1-Click Function
Once you have a brand folder set up, you can click the icons to execute any of the function -
- 1-Click Report
- Aspend Analysis Report ) - Media Plan - View Ads - Spot listing Report - Export to PowerPoint
- Brand Folder Analysis - Media Log
- Flowchart Report
- Expenditure & Ratings Trend

31. Campaign Folder Edit / Delete / Share / Copy Campaign Folder
Create New Campaign Folder / Campaign Group

32. Execute 1-Click Function from Campaign Folder
Add creative version to campaign group from ad search result page
Execute 1-Click Function from Campaign Folder

33. Report Error
If you found any errors in our database, please feel free to report to us through “Submit Error”

34. Help Page
Research Guidelines, Rate Card Information and etc can be found in “Help” page

35. If you have any questions, you can always call our customer service hotline or email us at:
Tel: /
~ Thank you ~