Presentation is loading. Please wait.

Presentation is loading. Please wait.

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK.

Published byDerrick Nicholson Modified over 9 years ago

Similar presentations

Presentation on theme: "2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK."— Presentation transcript:

1 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK

2 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO AGENDA The New Reality Evolution Strategy & Branding Social Media Platforms Challenges & Concerns 2013 & Beyond

3 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO THE NEW REALITY Recession over Baby boomers retiring Gen Y --> traditional methods obsolete What are you doing to attract this scarce and selective talent pool?

4 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO GEN Y 96% ON SOCIAL NETWORKS 50% MOBILE DEVICE > WALLET 33% SOCIAL MEDIA FREEDOM > SALARY 56% BLOCKING = DECLINING JOB

5 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO NOT CONVINCED? 9/10 orgs use social media to recruit The top three reasons recruiters are using social media networking is to: – Reach passive job seekers – Control costs – Source candidates for specialized, hard to recruit positions www.nasrecruitment.com

6 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO BENEFITS UNDER PAR-ADOX Passive candidates Volume vs Quality Cost-effective Mission, vision and goals Branding Add value to HR role

7 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO EVOLUTION WEB 1.0 Static One way Website WEB 2.0 Constant updates Interactive FB, Podcast, Twitter, Blogs, Wikis, Apps etc. WEB 3.0 Live 3D portals, avatar representation, Tinychat etc. Gotomeeting.com

8 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media Strategy Phase 1 BUILD Brand clarification Attract traffic Retain a broad fan base Phase 2 ENGAGE Develop content Engage fans Brand management Phase 3 LEVERAGE Maximize ROI Benefit your organization’s goal

9 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO BRANDING 80% of companies agree that social networking plays a key role in building brand reputation. 75% of HR professionals report that employer brand is critical in developing a talent pipeline. Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool. Sources: www.shrm.org, www.socialmediaexaminer.comwww.shrm.orgwww.socialmediaexaminer.com

10 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO  You already have a reputation!  Understand what it is  Your idea = reputation?

11 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO WORD ON THE STREET NETWORK GOOGLE ALERT MONITOR www.socialmention.com www.socialmention.com

12 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO BRANDING Branding tools “Slow moving machine bureaucracy”

13 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

14 BRANDING: FB

15 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO This Is My Job! Starring LAUSD employees.

16 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO TWITTER

17 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO LinkedIn  Largest professional network online (200M members)  Optimal for: › Networking › Recruiting for niche jobs › Passive & active › Showcasing jobs › Professional development

18 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO EVERYONE AND THEIR MOMS ARE IN

19 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO TALENT PREMIUM

20 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

21 Social Media @ Work

22 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

23

24 MANAGING YOUR GROUP STRATEGY RECRUIT MEMBERS INCORPORATE DEVELOP CONTENT MAINTENANCE EXPLORE/EXPERIMENT!

25 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

26 Potential Challenges Blocked HR vs. District branding Branding w/out ownership Strategy and Content –Few jobs available –Flexible but purposeful –Time Staff expertise/training

27 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Our Challenges Engagement: –Personal/professional –Fear of the unknown –LAUSD employees not active job seekers –Not using social media –Legal issues

28 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Different animal

29 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Common Concern: Wasting Work Time Translation:

30 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Common Concern: Managing Negative Comments

31 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Etiquette & Guidelines –Common sense and sound judgment –Set clear guiding principles for “off-topic” conversations –Existing code of conduct, IT, and privacy policies –Good examples: Intel & Australia –http://www.intel.com/sites/sitewide/en_us/social-media.htm –http://www.youtube.com/watch?v=8iQLkt5CG8I

32 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO 2013 AND BEYOND Social Media Training Gamification The Death of the Resume Personal Branding

33 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO @lausdjobs Facebook.com/LAUSDcareers Career Opportunities at LAUSD (Non- Instructional) linda.darck@lausd.net anna.forsberg@lausd.net

Download ppt "2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW RECRUITMENT REALITY ANNA FORSBERG & LINDA DARCK."

Similar presentations

June 2, 2011. Introductions Meet the NJ State Library Marketing Team.

June 2, Introductions Meet the NJ State Library Marketing Team.
THE EVOLUTION OF JOB SEARCH: GOING DIGITAL Elena Di Fiore, Director of HR Management Consulting.

THE EVOLUTION OF JOB SEARCH: GOING DIGITAL Elena Di Fiore, Director of HR Management Consulting.
Company LOGO Employers and LinkedIn Anastasia Bergmann, HRM Employment and Employee Relations Manager HealthAlliance Hospital.

Company LOGO Employers and LinkedIn Anastasia Bergmann, HRM Employment and Employee Relations Manager HealthAlliance Hospital.
Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director,

Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director,
The global leader in recruitment training, award-winning sourcing technology and transition services. Internet Recruitment Landscape River Valley HR Association.

The global leader in recruitment training, award-winning sourcing technology and transition services. Internet Recruitment Landscape River Valley HR Association.
Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services.

Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services.
Maritess Hochderffer Jessica Driessler, MBA Joey Carassco.

Maritess Hochderffer Jessica Driessler, MBA Joey Carassco.
LEVERAGING SOCIAL MEDIA FOR RECRUITMENT OF HEALTH CARE PROFESSIONALS.

LEVERAGING SOCIAL MEDIA FOR RECRUITMENT OF HEALTH CARE PROFESSIONALS.
1 Recruiting in the age of Web 2.0 Bryan Baldwin California Department of Justice WRIPAC April 2008 Meeting.

1 Recruiting in the age of Web 2.0 Bryan Baldwin California Department of Justice WRIPAC April 2008 Meeting.
Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera.

Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera.
Recruiting to Retain: Hiring in a Tough Economy VOICES of the Staff Supervisor Conference June 26, 2009.

Recruiting to Retain: Hiring in a Tough Economy VOICES of the Staff Supervisor Conference June 26, 2009.
PowerPoint Presentation by Charlie Cook The University of West Alabama SECTION 2 Jobs and Labor © 2011 Cengage Learning. All rights reserved. May not be.

PowerPoint Presentation by Charlie Cook The University of West Alabama SECTION 2 Jobs and Labor © 2011 Cengage Learning. All rights reserved. May not be.
ATTRACTING TALENT ANDREW LE LIEVRE/ STAFFING MANAGER – MICROSOFT.

ATTRACTING TALENT ANDREW LE LIEVRE/ STAFFING MANAGER – MICROSOFT.
© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part.6–1.

© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part.6–1.
Hiring: Just the Facts October 2, 2014. The Dismal Facts: Companies are losing great candidates 1 in 4 candidates report a bad experience when applying.

Hiring: Just the Facts October 2, The Dismal Facts: Companies are losing great candidates 1 in 4 candidates report a bad experience when applying.
21 Recruiting Stats That Will Change How You Hire.

21 Recruiting Stats That Will Change How You Hire.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
Lecture 8: Recruitment Instructor: Shawn Komar, PhD Office: P2022 Office Hours: Mon & Wed, 2:30-3:30

Lecture 8: Recruitment Instructor: Shawn Komar, PhD Office: P2022 Office Hours: Mon & Wed, 2:30-3:30
Agency Recruitment - Recruitment Software – Recruitment Outsourcing – Recruitment Audit – Online Training – Candidate Coaching – Candidate Assessment 19.

Agency Recruitment - Recruitment Software – Recruitment Outsourcing – Recruitment Audit – Online Training – Candidate Coaching – Candidate Assessment 19.

Similar presentations

Ads by Google