1. 1 © 2012 Boise State University 1 Using LinkedIn Alex Gutierrez Associate Director Career Center Strategies, Tools & Tips

2. 2 © 2012 Boise State University 2 Social Media & Recruiting Source: Jobvite Social Recruiting Survey Results 2012

3. 3 © 2012 Boise State University So Why LinkedIn? To be found To connect and network Research 3

4. 4 © 2012 Boise State University Headings and Headlines 4

5. 5 © 2012 Boise State University Summary 5 Your “Why Me” statement Your personal brand Keywords

6. 6 © 2012 Boise State University Experience 6 Descriptors Accomplishments Tools & Skills What have you learned

7. 7 © 2012 Boise State University Skills and Expertise 7 KeywordsSkills Experience Attributes Competencies

8. 8 © 2012 Boise State University Education 8 University & Campus Involvement High School

9. Independent LearningBusiness Training or Professional Development Relevant Courses 9 © 2012 Boise State University Courses and Training 9

10. 10 © 2012 Boise State University Volunteer and Causes 10

11. 11 © 2012 Boise State University 11 Recommendations

12. 12 © 2012 Boise State University Additional Information 12

13. 13 © 2012 Boise State University Projects & Languages 13 ProjectsLanguage Expertise

14. 14 © 2012 Boise State University Patents and Publications 14

15. 15 © 2012 Boise State University Honors and Awards 15

16. 16 © 2012 Boise State University Organizations 16

17. 17 © 2012 Boise State University Adding Sections 17

18. 18 © 2012 Boise State University Keywords 18

19. 19 © 2012 Boise State University Contact Info & Other Social Media 19

20. 20 © 2012 Boise State University Menu Bar 20

21. 21 © 2012 Boise State University Menu Bar 21

22. 22 © 2012 Boise State University Menu Bar 22

23. 23 © 2012 Boise State University Menu Bar 23

24. 24 © 2012 Boise State University Connecting 24 Complete your profile

25. 25 © 2012 Boise State University Connecting 25 Groups & Connections of connections

26. 26 © 2012 Boise State University Groups 26

27. 27 © 2012 Boise State University Groups 27

28. 28 © 2012 Boise State University Companies 28

29. 29 © 2012 Boise State University Jobs 29

30. 30 © 2012 Boise State University Follow 30

31. 31 © 2012 Boise State University Insights 31

32. 32 © 2012 Boise State University What’s the point? Job search and be found Search opportunities & highlight credentials Research People & Organizations Lifelong career management tool Connections & experience 32

33. 33 © 2012 Boise State University Tips 33 Do Good connections Recommendations Unique URL Keep active Join groups Make keyword rich Follow companies Don’t Update hourly Be unprofessional Do it & forget it

34. 34 © 2012 Boise State University www.linkedin.com 34