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How to Prove Your Chamber’s Value Using Social Media By: Mike Schlossberg, Greater Lehigh Valley Chamber of Commerce
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1) Does my Chamber really need Social Media? 2) What does my Chamber talk about on our Social Media sites?
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Radio – 38 years Television – 13 years Internet – 4 years Facebook – 9 months …to get to 100 million
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1. China – 1,330,000,000 2. India – 1,147,000,000 3. Facebook - 500,000,000 4. United States - 304,000,000 …it would be the 3 rd largest in the world.
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Among Generation Y (roughly 1982 – 1995) – 96% is on a Social Network. Social Networking is the most popular activity on the internet today – 22% of all time on the internet is spent on Social Networking. “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” Source: Social Media Revolution, http://www.youtube.com/watch?v=sIFYPQjYhv8http://www.youtube.com/watch?v=sIFYPQjYhv8 If Facebook was a country...
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Facebook: Over 500 million users, 2 nd most trafficked website in the world. LinkedIn: Over 80 million members, one new join every second. YouTube: Over two billion video views, 3 rd most trafficked website in the world. Twitter: Over 165 million registered users – majority of tweets come from a mobile device. Blogging: 77% of all internet users read blogs.
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Don’t just have a presence for the sake of having a presence. Nothing looks worse than a page that was updated two or three times and then…nothing. If you are going to use Social Media to prove your value, you must answer some basic questions first.
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Who is going to handle the operation & supervision Social Media? Are they empowered to resolve customer issues, make media decisions, etc? If not, who do they have to talk to and what kind of delay will that place on responses? Do you have internal Social Media policies? When can your employees use personal accounts? What can they and what can’t they say? How will you handle criticism? Most important: What is your internal capacity?
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Find other Chambers! Search for other Chambers on Social networks and see what content they are using/how they are engaging. This will give you some good ideas about how to proceed.
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Facebook: Create a fan page. For smaller Councils, a new group page may be a better option. Twitter: Great a Twitter channel. YouTube: Create a YouTube channel (and buy an inexpensive video camera). Blog: Create a blog. LinkedIn: Create a LinkedIn group. A word of caution: LinkedIn is not the best for content sharing & distribution.
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In this world, the average business-person is busier than ever. The most valuable resource isn’t money, it’s time. If someone is going to give you their time and spend it on your Social Media, how do you keep and reward their attention? The answer: Top-notch content.
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News Stories: What is in the news today that may be of interest to your members? Staff/Volunteer Profiles: Show off your staff & volunteers – let your readers get to know them on a professional & personal level. Member of the Day: Allow any member to be the “Member of the Day” and have one or two lines about them in your Social Media. New Member Welcome: Welcome your new members as you get them. Member Benefit: Highlight a particular member benefit – with the focus on how that benefit can help the reader.
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Business Advice & Tips: Provide useful information geared towards helping your members make money. Job Openings: When a member has a job opening, we put it on Social Media. Polls & Surveys: Poll your members – this will yield valuable insight and show your members that you value their opinion. Pictures & Video of Events: The more, the better! Use as much multimedia as possible.
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Chamber Community Activities: What sort of volunteer/non-profit work are you doing in the community? Public Policy: Provide updates on public policy happenings (and how they may affect your members), as well as information on your Chamber’s public policy positions. Interviews: Interview community/business leaders. Guest Blog Post: Allow one of your members to write a blog entry that highlights their area of expertise (but isn’t a blatant self-promotion).
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Blog: http://lehighvalleychamber.blogspot.comhttp://lehighvalleychamber.blogspot.com Facebook: http://www.facebook.com/TheChamberhttp://www.facebook.com/TheChamber LinkedIn: http://www.linkedin.com and search for “Greater Lehigh Valley Chamber of Commerce” under groups.http://www.linkedin.com Twitter: http://www.twitter.com/GLVCChttp://www.twitter.com/GLVCC YouTube: http://www.youtube.com/GLVCChttp://www.youtube.com/GLVCC
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Mike Schlossberg mikes@lehighvalleychamber.org Facebook: http://www.facebook.com/MikeSchlossberg http://www.facebook.com/MikeSchlossberg Twitter: http://www.twitter.com/MikeSchlossberghttp://www.twitter.com/MikeSchlossberg LinkedIn: http://www.linkedin.com/in/MikeSchlossberg http://www.linkedin.com/in/MikeSchlossberg
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