1. Trends & Emerging Technology Tim O'Brien, Technology Consultant

2. Agenda Introduction Technology Trends DED & Technology Web Presence Wrap-up

3. Presentation located at www.neded.org Tim O’Brien, Technology Consultant Tim.obrien@ded.ne.gov 402.326.3104 LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien

6. Trends

8. 36% of online American adults consult Wikipedia 24% of Teens have a Blog More than half (55%) of all online American youths ages 12-17 use online social networking sites. Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. 48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year. More Trends

9. Why Connect Online? Market & consumer are increasing integrated & connected online Facebook.com alone is now worth $15 billion

10. Features of Web 2.0 Enhanced retail opportunities Real-time web updates Community support & loyalty Dynamic web features that increase market visibility & quality Increased workforce & worker connectivity Social networking Professional networking

11. Web 2.0 Web 2.0 Directory - http://www.go2web20.net/ Examples Digg.com Skype.com Blogger.com Rocketboom.com Mahalo.com LinkedIn.com Chacha.com Flickr.com Facebook.com Twitter.com Revision3.com 37signals.com Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5whttp://youtube.com/watch?v=nsa5ZTRJQ5w

12. 66% of online Americans have purchased a product online. Web Applications Real Estate Online Videos File Sharing Gaming Management Styles More Trends

13. What is the #1 issue facing Small- Medium Communities in Nebraska?

14. Population Technology & Marketing can help

15. How - Reaching Your Audience Are you aware of your business/community’s online presence? What online resources are you using to attract people and jobs? Is online economic development a priority?* –Site selection from remote location: 80% –Most effective marketing method: Website (67%) Use tools like Facebook.com Reach Alumni Online Newsletter If you’re not online, you’re not in the game *Economic Development Online

16. Web Presence Essentials Local & Regional Presence Some Essentials –Quality of Life - Photos, Video, Testimonials, Cost of living –Events Calendar –Relocation Info –Business Directory –Access to arts, culture, education, healthcare –Utilities & telecommunications –Business Climate –Alumni Information –Job Opportunities –Real Estate –Civic Organizations –Entrepreneurial Climate –And much more! Community Asset Inventory Located at www.neded.org/files/communityassets.pdf www.neded.org/files/communityassets.pdf

17. Infrastructure Did you know Nebraska ranks 2nd in DSL deployment? Infrastructure is important – where do we set the bar? Do you marketing your infrastructure? Do you have wireless “hotspots” in public places? Is it possible for a business to have access to a T1 or OC3 Line?

18. Business Retention & Expansion Conducted More than 500 interviews in 2007 Identified Needs –Workforce –Marketing –Technology & Training Focusing on Technology Survey in 2008 Need your assistance

19. Additional DED Info Nebraska Advantage – www.nebraskaadvantage.biz –Microenterprise –Rural Advantage –Building Entrepreneurial Communities Community/Business Training Marketing Grants Community Websites & Online Presence Job Opportunities & Quality of Life Online Targeted Industry

20. Target Industry Information Technology & Data Centers Technology is essential for all communities, especially small communities Focus on Tele-workers Bureau of Labor and Statistics shows of the top 30 fastest growing occupations in the U.S., 23 are technology and health care related.

21. Target Industry – Data Centers Data Centers –Fastest Growing Site Selection –Driven by Video, Healthcare, & Financial Services –over the next 24 months, more than 80% of U.S. companies plan to expand their data centers –Nebraska Ranks High for Data Centers

22. Nebraska provides an excellent opportunity for rural, mid-sized, and large communities to attract IT infrastructure and jobs. With advantages in: Power Costs Land Costs Telecom Infrastructure Local workforce with strong technical skills Location & Airline Service – Short flight to both coasts Insulation from natural disasters Reduction of Corporate Burden Tax Incentives & Job Training Quality of life Time Zone

23. Thanks! Questions? Presentation located at www.neded.org Tim O’Brien, Technology Consultant Tim.obrien@ded.ne.gov 402.326.3104 LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien Back up your data frequently! –Use CDs, DVDs, or an external Hard Drive