1. Social Media for Rotary Clubs Rotary District 7090 Presented by Chrissy Casilio, Navpreet Jatana, Roseanne Morissette, Paul McAfee May 14, 2011

2. Slide 2Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com Seminar Goal Explore how to use Social Media to promote Rotary International and your club

3. Slide 3 Who is in the room? Please introduce yourself Tell us who you are Your club A brief history of your Rotary experience Your experience with Public Relations Your experience with other related skills, such as writing, journalism, advertising, etc. Tell us what you would like to achieve from today’s program. Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

4. Slide 4 Your Panel? Chrissy Casilio Navpreet Jatana Roseanne Morissette Paul McAfee Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

5. Slide 5 Define “Social Media.” Wikipedia definition: “Social media” is a term used to describe the type of media that is based on conversation and interaction between people online. “Media” means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial. Practical definition: Sharing information and ideas, and staying connected, online. Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

6. Slide 6 What Social Media Should We Use? The ones I suggest as starting points are: Rotary International Website: http://www.rotary.org/en/MediaAndNews/Multimedia/social_networking/Pages/ridefault.aspx Facebook (www.facebook.com)www.facebook.com Twitter (www.twitter.com)www.twitter.com LinkedIn (www.linkedin.com)www.linkedin.com Blogs … Search for specific blogs on Rotary topics and participate in the ones that interest you. Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

7. Slide 7 Specific Links for Rotary International Facebook Official Rotary International Facebook page End Polio Now Rotary Centers Rotary World Peace Fellowships Rotary Foundation alumni Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

8. Slide 8 Specific Links for Rotary International Twitter Use this microblogging site to keep in touch and up-to-date with other Rotarians and friends of Rotarians. Official Rotary International Twitter page Rotaract Twitter page End Polio Now Twitter page Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

9. Slide 9 Specific Links for Rotary International LinkedIn Network with other Rotarians and friends of Rotary, and see who they're connected to. LinkedIn is a professionally oriented social network that can help you share your knowledge and expertise. RI LinkedIn groups include the following: Official Rotary International LinkedIn group Rotary Foundation alumni Rotary International Youth Exchange Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

10. Slide 10 Specific Links for Rotary International YouTube Rotary International has its own channel on YouTube that offers video content to those interested in Rotary. The YouTube channel supplements video on Rotary's website by providing Rotarians the means of embedding video onto their own sites. Rotarians, Rotaractors, and Interactors are encouraged to select from a growing collection of pieces from RVM: The Rotarian Video Magazine and from Humanity in Motion public service announcements.RVM: The Rotarian Video Magazine Humanity in Motion In addition, the YouTube channel allows you to be notified about new videos, and viewers can comment on the videos. Make your website more dynamic and read “Embedding videos from RI's YouTube channel”.Embedding videos from RI's YouTube channel Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

11. Slide 11 Social Media for Rotary District 7090 Here are the Social Media sites we’re running for our District (that I know about): LinkedIn http://www.linkedin.com/groups?home=&gid=2665233 Facebook http://www.facebook.com/group.php?gid=2249127995 Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

12. Slide 12 Why Bother? Let’s discuss this as a group today. Here are some discussion ideas: 1.Share the good things we do in Rotary with the rest of the non-Rotary world. 2.Promote our fund raising and community service projects to non-Rotarians. 3.Attract the media to pay attention, and hopefully report on, the good things we are doing. 4.Learn from other Rotarians worldwide in an open forum where we exchange ideas. 5.Make new member prospects aware of our work 6.Attract potential younger members who view social media as an integral part of their lives. Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com

13. Where can I learn more & find resources? Rotary International General http://www.rotary.org/en/AboutUs/SiteTools/DownloadLibrary/Pages/ridefault.aspxhttp://www.rotary.org/en/AboutUs/SiteTools/DownloadLibrary/Pages/ridefault.aspx Media Tools http://www.rotary.org/EN/MEDIAANDNEWS/Pages/ridefault.aspxhttp://www.rotary.org/EN/MEDIAANDNEWS/Pages/ridefault.aspx RI Logo Files http://www.rotary.org/EN/MEDIAANDNEWS/MULTIMEDIA/GRAPHICS/Pages/RILogos.aspx Rotary District 7090 Public Relations Page http://www.clubrunner.ca/dprg/dxprogramhome/_programhome.aspx?did=7090&pageid=34316 eXubrio Group LLC www.exubrio.com/white-papers Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com Slide 13

14. More Rotary International Resources List of downloadable Acrobat (.pdf) files with links: http://www.rotary.org/en/Members/RunningAClub/InformingTheCommunity/Pages/Documentlibrary.aspx “Effective Public Relations: A Guide for Rotary Clubs” – Purchase for $3.00 from RI: http://shop.rotary.org/Effective-Public-Relations-Guide-Rotary/dp/B0043N1QZS Rotary Images: http://images.rotary.org/netpub/server.np?quickfind=&catalog=catalog&site=Rotary&template=search.np Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com Slide 14

15. Slide 15 Contact Information Rotary District 7090 PR Committee Rotary District 7090 Public Relations Used by permission. ©2011 eXubrio Group LLC www.exubrio.com Rotary District 7090 PR Director Paul McAfee PR Chair - Canada Roseanne Morissette PR Chair - USA Chrissy Casilio