1. May 21 2009 1 lexBlog TM Building Blogs for Lawyers Networking through the Internet It’s not about technology ‘Get a Life Conference’ Chicago ‘F/K/A Effective Blogging & Social Media’

2. lexBlog TM PPT @kevin.lexblog.com

3. 13 lexBlog TM Building Blogs for Lawyers End Professional success Personal success

4. lexBlog

6. 2 TM Building Blogs for Lawyers What is the core of client development? Google & SEO? Or Word of Mouth?

7. 3 lexBlog TM Building Blogs for Lawyers How do we generate word of mouth? Networking Strategic networking Identifying target Clients Prospective clients Referral sources Influencers of these three

8. Influencers Reporters & Editors Bloggers Conference coordinators 4 lexBlog TM Building Blogs for Lawyers

9. 5 lexBlog TM Building Blogs for Lawyers Social media/networking – OMG! LinkedIn Legal On Ramp JD Supra Del.icio.us YouTube Twitter Flickr Facebook MySpace Martindale-Hubbell & Avvo Bar associations Use of RSS & RSS newsreader

10. 6 lexBlog TM Building Blogs for Lawyers Secret of networking through the net It’s not about technology and tools It’s about engagement with your target audience

11. 7 lexBlog TM Building Blogs for Lawyers High ROI networking LinkedIn Blogging Twitter

12. LinkedIn? 8 lexBlog TM Building Blogs for Lawyers

13. 9 lexBlog TM Building Blogs for Lawyers How do I use LinkedIn? Profile Connections Groups & discussions Answers Firm profile

14. 10 lexBlog TM Building Blogs for Lawyers Blogging – your homebase Find your target audience Listen to your target audience Engage your target audience Empower your target audience

15. 11 lexBlog TM Building Blogs for Lawyers How do I use Twitter? Smartly & strategically Tactics Intelligence agent via links Retweeting to build relationships Personal interests Search by topics & locale for target Mainstream media for PR

16. Results Citations Interviews Speaking Incredible Google results – Subject – Your name Syndication Word of mouth 12 lexBlog TM Building Blogs for Lawyers

17. 13 lexBlog TM Building Blogs for Lawyers End Professional success Personal success

18. Thanks & for more info or questions: Kevin O’Keefe LexBlog, Inc. 411 First Avenue, Suite 304 Seattle, WA 98104 Tel: 206 340 8204 Cell: 206 321 3627 kevin@lexblog.com Blog: http://kevin.lexblog.com Twitter: http://twitter.com/kevinokeef e lexBlog TM Building Blogs for Lawyers