1. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI Ayman Kichly, Chair WAAAUB Outreach Committee

2. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Overview Chair & Members Role & Responsibilities Sub-committees Strategy & Tools Suggestions, Discussion & Questions

3. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Chair & Members Chair: Ayman Kichly, Europe Members: Hiba Al-Ali, North America Abdel Hamid Bibi, MENA Hiba Bitar, Lebanon Roula Harb Fakhoury, MENA Sophie Hallal, Lebanon Mariam Mhanna, Lebanon George Riachy, Lebanon Dr. Leila Tarazi, North America Maha Zabaneh, North America

4. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Chair & Members Outgoing Members: Roland Abi Nder, North America Jad El Hajj, North America New Members Firas Bou Diab, Lebanon Tarek Zebian, Lebanon

5. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Role & Responsibilities According to the WAAAUB Bylaws: “…shall coordinate and improve outreach to Members and shall promote increased Member participation in WAAAUB.”

6. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Sub-Committees Data Update, two co-ordiantors (Roula Harb & Leila Tarazi) E-newsletter, co-ordinator (Maha Zabaneh) Social Media, co-ordinator (Hiba Al-Ali) WAAAUB website, co-ordinator (Ayman Kichly & Mariam Mhanna)

7. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage (ICE) Increase: Alumni Database Update Campaign WAAAUB Marketing Campaign Convocation 2011 Communicate: E-newsletter: “Al-Jame’a” Enhance communications: chapters & AUBites-at-large Engage: WAAAUB website AUB Alumni On-line Community Social Media: Facebook & LinkedIn (Twitter, planned)

8. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Benefit & Enrich (BE) Benefit: Alumni Benefits Package Enrich: Alumni Mentoring Program

9. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Exchange of data with chapters Marketing pieces in MainGate Email OVER 2000 alumni updated their data in the last 9 months. Alumni Database Update Campaign

10. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage “Stay Connected to AUB – Sign up to WAAAUB!” WAAAUB Tent w/paraphernalia Sign-up booths in faculties & around campus WAAAUB Banners in Green Field & around campus WAAAUB ushers, flyers WAAAUB Marketing Campaign Convocation 2011

11. WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Old layoutRe-designed layout e-newsletter

12. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI Survey to AUB alumni Faculty & Staff Needs assessment Improve ties to WAAAUB Help with re-design of WAAAUB website WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage

13. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage WAAAUB website Re-design inline w/new AUB branding User friendly & interactive Hyperlinks to On-Line Community, Facebook, LinkedIn & Twitter (using Google maps tech) AUB Alumni On-Line Community 10,079 alumni registered 25% of AUBites w/known email addresses Dramatic increase since 2006; then only 2,737 Online Tools

14. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI W AAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage Facebook 6,399 alumni Online Social Media Tools

15. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Increase, Communicate & Engage LinkedIn “AUB Group”- American University of Beirut Alumni 3,100 AUBites Joining rate: over 20 AUBites/week AUB Alumni (Contact) 1,755 AUBites & friends of AUB Over 1,000 outstanding invitations Online Social Media Tools

16. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Strategy & Tools Benefit & Enrich Alumni Benefits Package: Promotions and discounts all over the world Final draft being prepared Alumni Mentoring Program: Currently being developed Montreal as a pilot Professional chapters

17. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI WAAAUB Outreach Committee Suggestions, Discussion & Questions All suggestions to bring more AUBites “into the fold” are welcome!