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New Media Consultants & Trainers www.virtualeyesee.com © 2009 Virtual EyeSee New Media Tools For Market Research MRIA - June 11th 2009 Natasha D’Souza www.virtualeyesee.com natasha@virtualeyesee.com
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www.virtualeyesee.com © 2009 Virtual EyeSee New Media Blogs Social Networks Microblogs Video sharing Photo sharing Wikis Podcasts 2
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www.virtualeyesee.com © 2009 Virtual EyeSee Other terms Social Media Web 2.0 Social Web Interactive Web Digital Media 3
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www.virtualeyesee.com © 2009 Virtual EyeSee Social Media Participants 4 Confidential inactives login but do nothing after collectors just add friends links etc.. spectators observe on the sidelines
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www.virtualeyesee.com © 2009 Virtual EyeSee Social Media Participants 5 Confidential joiners join and participate a little creators publish the videos for contest, write blogs, upload video, photos etc.. critics will comment on blogs, post ratings, reviews
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www.virtualeyesee.com © 2009 Virtual EyeSee RSS Confidential
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www.virtualeyesee.com © 2009 Virtual EyeSee 7 Have you seen this?
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www.virtualeyesee.com © 2009 Virtual EyeSee 8 RSS Reader Google Reader FeedBurner RSS reader
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www.virtualeyesee.com © 2009 Virtual EyeSee API Confidential
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www.virtualeyesee.com © 2009 Virtual EyeSee Social Networks Social Network for professionals 10
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www.virtualeyesee.com © 2009 Virtual EyeSee LinkedIn Social Network for professionals 11
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www.virtualeyesee.com © 2009 Virtual EyeSee 12 LinkedIn Linked In Ads -Age, gender, location, Linked Applications -Polls -Blogs -Slideshare -custom applications Groups Events Buy data
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www.virtualeyesee.com © 2009 Virtual EyeSee Facebook Confidential Real people with Real friends
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www.virtualeyesee.com © 2009 Virtual EyeSee 14 Facebook Facebook Ads -Age, gender, location… Facebook Applications -Polls -Quizes -Fun applications Groups Public Profiles Events Buy data
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www.virtualeyesee.com © 2009 Virtual EyeSee Microblogs Confidential
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www.virtualeyesee.com © 2009 Virtual EyeSee Microblogs Identi.ca Twitter Jaiku Yammer 16
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www.virtualeyesee.com © 2009 Virtual EyeSee 17 Microblogs Search by topic Hastags trending
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www.virtualeyesee.com © 2009 Virtual EyeSee Microblogs SocialMention TweetScan Tweet Stats 18
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www.virtualeyesee.com © 2009 Virtual EyeSee Benefits real time results in some cases highly targeted free 19
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www.virtualeyesee.com © 2009 Virtual EyeSee Conclusion 20 Confidential There is a lot of information on in New Media Explore, listen to what people are saying Need to define what best practices are Work with the vendors to improve on these technologies, reporting mechanisms
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www.virtualeyesee.com © 2009 Virtual EyeSee Confidential 21 Connect EyeSee http://www.virtualeyesee.com/blog/http://www.virtualeyesee.com/blog/ Fan at http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796 Tweet at http://twitter.com/VirtualEyeSeehttp://twitter.com/VirtualEyeSee Link at http://www.linkedin.com/in/natashadsouzadotcomhttp://www.linkedin.com/in/natashadsouzadotcom Email natasha@virtualeyesee.comnatasha@virtualeyesee.com The old fashioned way 613-327-4410
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