1. The 16 th Annual Edward L. Kaplan, ’71 NEWVENTURECHALLENGE Steven N. Kaplan Faculty Director, Neubauer Family Distinguished Professor of Entrepreneurship and Finance Ellen Rudnick Executive Director, Clinical Professor of Entrepreneurship November 1, 2011 NVC KICKOFF

2. Agenda What is the NVC ? History How it works: Schedule / Entry Rules and Guidelines What goes into a Feasibility Summary? Why you should participate? Panel Discussion and Q & A

3. The New Venture Challenge is one of the premier business creation competitions If you have a viable business model, the NVC will: Improve the business model substantially. Improve the business plan substantially. Increase the likelihood you will be funded. Provide seed funding to winners. Whether you start a business or not, you will learn a lot Brings together resources from all over the entrepreneurial community Sponsored by Ed Kaplan, ’71, founder, chairman, and CEO emeritus of Zebra Technologies Edward L. Kaplan, ’71, New Venture Challenge

4. The NVC has helped launch more than 75 companies, which have raised over $235M in equity capital, including over $135M in the last year Companies have exited -- sold or merged -- in excess of $125M 1997 had 33 entries, in 2000, internet bubble year 105, last year we had 72 entries (plus 60+ entries combined to the Global NVC & Social NVC) Over 100 entrepreneurs, service providers, investors, per year are involved Cash prizes will total at least $75K in addition to free space in the ARCH New Business Incubator and free services from our sponsors Many kinds of businesses Sarvega Medspeed Flyswat Brightroom Midway Pharmaceuticals Clickshift Bobtail Epotec LiquidTalk TixNix Bump BenchPrep FutureSimpe Quantitative Insights Agile Diagnosis Pretty Quick History: 1997-2011

5. Team Composition At least one currently registered student at Chicago Booth – campus or part-time. At least one University of Chicago student needs to be a founder / integral member of the team. Student cannot be a consultant. Student cannot be a minor player. 10% equity. Size of team: no minimum or maximum. How it works: Entry Rules and Guidelines

6. Originality of Business Ideas Generally idea should be original. Business plans for early stage ventures acceptable if: a Chicago Booth or University of Chicago student is a founder; or a University of Chicago or Chicago Booth student is in senior management team of the venture; and company has not already received funding from venture capitalists or other institutional investors. Outside funding from friends, family and other individual investors up to $500,000 is acceptable. Business plans that have participated in the past as part of other university business plan competitions are not eligible unless approved by one of the NVC faculty or coaches. How it works: Entry Rules and Guidelines

7. The University, sponsors, and organizers of the NVC have taken all reasonable measures to assure that all contestants retain their rights to the Business Plan and Intellectual Property. The protection of these rights is ultimately the responsibility of each contestant. Contestants are urged to mark as CONFIDENTIAL any portion of their Entries, which they consider to be proprietary, or of a sensitive nature. Protection of Intellectual Property How it works: Entry Rules and Guidelines

8. If the team wins prize money, the members will enter into an equity agreement whereby the award converts to a pro rata equity share for Chicago Booth in the new business if the company receives funding or enters into a business combination transaction. Equity Agreements Timelines for submission of feasibility summaries (Feb. 6, 2012) and full business plans (April 27, 2012) are not flexible. Deadlines How it works: Entry Rules and Guidelines

9. Fall Quarter 11/1/11NVC Kickoff, followed by networking event 11/19/11NVC Gleacher Center Saturday Kickoff Winter Quarter 01/05/12Workshop – How to Write a Feasibility Summary Harper Center, Classroom C-25, 6-8 pm 02/06/12Phase I feasibility summaries due at 10 am to Harper Center, Suite 207 02/23/12Announce teams that will advance to Phase II 02/27/12Orientation Session for Phase II teams Harper Center, Classroom C-25, 6-8 pm Spring Quarter 03/26/12BUS 34104 Developing a New Venture course begins 04/27/12Full business plans due at 10 am to Harper Center, Suite 207 05/18/12Announce teams that will advance to Phase III Finals 05/24/12Finals at Harper Center, Classroom C-25 Important Dates

10. First round: Feasibility Summaries Due February 6 Maximum of 8 pages Notified Feb. 23 Second Round: Develop full Business Plan In conjunction with Bus. 34104 taught by Kaplan and Rudnick Classroom coaches Deutsch, Darragh, Rosenberg, Henikoff First session Feb. 27; class formally begins Mar. 26 Teams present plans in class twice to entrepreneurs and VCs Feedback is brutal but incredibly helpful Course is a lab course, not a lecture course. Provides an environment and resources to develop and greatly improve your business ideas. Highly-rated class and process Final Round: 8+ teams present to judges on May 24 NVC Timeline

11. Second Round: Develop Full Business Plan In conjunction with Bus. 34104 taught by Kaplan and Rudnick. Classroom coaches Deutsch, Darragh, Rosenberg, Henikoff. First session Feb. 27; class formally begins Mar. 26. Teams present plans in class twice to entrepreneurs and VCs. Feedback is brutal but incredibly helpful. Course is a lab course, not a lecture course. Provides an environment and resources to develop and greatly improve your business ideas. You drive, we help. We do not hold your hand. NVC Timeline

12. This will be the 5 th year of the Global NVC EXP and AXP students and alumni take online classes US Executive MBA students may participate in traditional NVC On a different timeline --- began this month Finals in Chicago in March Winner of this competition may advance to the NVC finals on May 24, 2011 2011 Global NVC winner Playence advanced to the NVC Finals Global NVC

13. Second year for the Social New Venture Challenge What is a Social Venture? – Sacrifice some profit for social impact – Less than 10x returns – Community development, education, orphan drugs, global health & poverty alleviation, environmental SNVC Kick-off/Big Problems-Big Ideas: November 9 5:00 pm Harris School – Feasibility summaries due: February 6 – Announce Phase II teams: February 23 – New Social Ventures class: begins Tuesday, March 27, 2012 Social NVC

14. What is the business opportunity? – What problem is it solving? – Who is the customer? – How large is the market for this product? – Who are the other competitors or competing technologies? – How will you make money? What is your strategy? Who is your team? Why will this succeed? Be concise. Use simple language. Feasibility Summary workshop on January 5 th will discuss in more detail Sample summaries on NVC website What Goes Into a Feasibility Summary?

15. NVC and course give you time to focus. NVC and course will improve plans a great deal. Access to judges and resources. Judges provide contacts / funding. Idea will not be stolen. Most plans / ideas seen by many qualified eyes. If it is easy to steal, it is not worth doing anyway. Has never been a problem. You will learn a huge amount about how to evaluate and start a business. Why Should You Participate?

16. Link to sample business plans, NVC class workshops, sample equity agreement Join online team building site where people can post ideas and team openings www.chicagonvc.com Key dates, deadlines, and events for the 2011- 12 New Venture Challenge Check here for the latest news on current & former NVC Companies Find official rules and regulations, sample feasibility summaries NVC Website

17. Linkd.in/NVCideas Articles and resources Get feedback on a new business idea Find team members for your NVC Entry! Share your resume & expertise to let other students find you! NVC LinkedIn Group: Ideas Marketplace

18. Resources: Find an Idea Passion Problem Pain Point Websites LinkedIn Website Built in Chicago Entrepreneurship @UChicago.edu Events SeedCon Conference & Fast Pitch: Nov 17, 18 Industry Meet-ups: Fall, Winter EVC Startup Factory events: All Year Technologies Ideation Sessions Argonne Innovation Workshops:  Big Ideas, Big Problems - Nov 9  Neil Kane - Nov 15

19. Resources: Find an Idea Passion Problem Pain Point Websites LinkedIn Website Built in Chicago Entrepreneurship @UChicago.edu Events SeedCon Conference & Fast Pitch: Nov 17, 18 Industry Meet-ups: Fall, Winter EVC Startup Factory events: All Year Technologies Ideation Sessions Argonne Innovation Workshops:  Big Ideas, Big Problems - Nov 9  Neil Kane - Nov 15

20. Resources: Build a Team Credibility Capability (Believability) (Being Able) Complementary Skills Your team has the skills and ability to execute Passion for Idea Having a shared interest in solving a problem or creating an opportunity Know-how Your team has a perceived expertise/intelligence in the area (e.g. advisors, Corporate Lab etc.)

21. Resources: Vet an Idea Risk 1 Development of a website Risk 2 Creation of warehousing capabilities Risk 3 Inventory and consignment Risk 4 Customer demand Risk 5 Operating Risk 6 Product Mix A deal-killer risk A path- dependent risk Value (+) 1 2 3 4 5 6 *Gilbert, Eyring. “Beating the Odds when You Launch a New Venture Risk Time

22. Resources: Vet an Idea *Gilbert, Eyring. “Beating the Odds when You Launch a New Venture Risk Time Risk 6 Product Mix Risk 4 Customer demand Risk 1 Development of a website 4 6 1 Risk 2 Creation of warehousing capabilities 2 Risk 3 Inventory and consignment 3 Value *Test these key risks first

23. Resources: MVP Tools 3D Prototyping Google Sketch Ups IIT Idea Shop Inventables UI Sketches Balsamiq Ai, Ps, Id PowerPoint Paper/Post-its Websites ThemeForest.net Wordpress Launchrock.com Survey Cold Call Interviews Focus Group A/B Testing Prototyping Video Sketches Landing Page Website Analytics Outsource Crowdsource Survey MailChimp Google Forms Survey Monkey Analytics Ad Words Facebook Ads Google Web Optimizer (A/B Testing) Outsource & Crowdsource ODesk Mechanical Turk Crowdspring Developer Shops Doejo Dashfire Adalyze Sphereinc Tools for Testing Behavior and Preference: And many more…

24. NVC Faculty and Coaches Steven N. Kaplan Neubauer Family Distinguished Professor of Entrepreneurship and Finance, Faculty Director, Polsky Center for Entrepreneurship Ellen A. Rudnick Clinical Professor of Entrepreneurship, Executive Director, Polsky Center for Entrepreneurship Troy Henikoff Serial entrepreneur, cofounder and director of Excelerate Labs, cofounder of Sure Payroll Bob Rosenberg Associate VP Public Affairs Communication, Chicago Booth Adjunct Professor Waverly Deutsch Clinical Professor of Entrepreneurship Robert H. Gertner Joel F. Gemunder Professor of Strategy and Finance Linda Darragh Clinical Professor of Entrepreneurship, Director of Entrepreneurship Programs, Polsky Center for Entrepreneurship Social NVC Faculty and Coach Global NVC Faculty Kathleen Fitzgerald Director of Academic Support, Executive MBA Programs, Adjunct Assistant Professor People

25. Troy Henikoff NVC coach, serial entrepreneur, co-founder of Excelerate Labs and Sure Payroll Nirav Batavia, Owl Invest NVC Finalist, 2011 Anu Jayaraman, Agile Diagnosis NVC 1 st place winner, 2011 Coco Meers, Pretty Quick NVC 3 rd place winner, 2011 Alex Pendenko, Swingbite NVC 3 rd place winner, 2011 NVC Kickoff Panelists

26. The 16 th Annual Edward L. Kaplan, ’71 NEWVENTURECHALLENGE Networking Session Winter Garden