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Department of Communication Social Media Forum “Hey, What’s Your Hashtag?” March 31, 2011 Live Twitter Feeds During Event at #commforum
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Steve Cody- Peppercom “Forget about getting jobs if you don’t have social media skills.” Social media proficiency today: “table stakes” (minimum skills, got to have!) If your organization is attacked in social media, Cody says to openly acknowledge the negative criticism (Maytag example- two million tweets and the story was picked up by national media) Say that you are sorry, ask critic to detail the problem, say you are sorry there’s a problem and ask “let’s take this off line.”
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Jeannie Bunton- VP, External Relations, International Center for Research on Women Described social media as “the Wild West” Used some catchy terms: COPE- create once, publish everywhere Avoid the “spray and pray” news release distribution approach Social media have helped her organization in “friendraising” (as well as fundraising) Careful targeting and planning of events and initiatives have increased ICRA’s following in measurable ways (event attendance, Twitter and FB followers) and has reduced its “bounce rate” It’s all about “storytelling, planning and measurement” in her estimation
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Keith Lindenburg- National PR Director, Deloitte accounting Young people HAVE to be Linkedin He says his company uses this online business network for researching and recruiting new employees Facebook “is for family and friends” Linkedin is a recruiting tool You are your own BRAND– manage it carefully and skillfully!
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Hashtag Still wondering what a “hashtag” is? A hashtag is a tag used to categorize posts on Twitter (called tweets) according to topics To add a hashtag to a tweet, you just preface the relevant term with the hash symbol (the pound sign: #) That will allow people who follow that topic to find your tweet and perhaps follow and join in the discussion (definitions from Whatis?com) Hashtag example: #commforum Your individual Twitter name is called your “handle” Example: @cccougar is my handle
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