1. Social Media Marketing a Presentation for ISPI Chapters © Kelly Condron, 2010

2. Goals SMART S-pecific M-easurable A-ttainable R-elevant T-ime-Focused ---- Focused Prioritized Confidence © Kelly Condron, 2010

3. A Social Network—That Sings © Kelly Condron, 2010

4. Results 160+ Group Members 55% New Prospective Members 26 Fans Fulfills Media Posting for Photos & Video 24 Followers What does this tell us? 220+ Views of Jack Wolf’s Vod/Podcast ~60 @ November Program + ~40 @ Workshop ~50 @ January Program ~40 @ February Program ~40 @ March Program © Kelly Condron, 2010

5. Let’s Make Music! © Kelly Condron, 2010

29. Videos—Shared via Facebook and LInkedInVideos—Shared via Facebook and LInkedIn. We started taking photos at our meetings and a quick recap or testimonial video at the end of each meeting. We can use these clips in many ways. Here, we are showing how it is used via posting through Facebook. We also send out an announcement via LinkedIn to point people to Facebook. © Kelly Condron, 2010

35. Animoto

36. Animoto Videos—Used during networking/ dinner and posted on Facebook Fan Page. Animoto videos are made using photos, video clips, images, and text. You add the media, select the music and it automatically adds the transitions and times to the music. Way cool and you can apply for free use... Animoto for a Cause. © Kelly Condron, 2010

38. IgniteCast

41. IgniteCast—Shared via LinkedIn in Discussions and News Articles and via Facebook, Emailed in Campaigns as a link. You can record podcasts using Webinar software and tools such as GoToMeeting or WebEx. You can then extract the audio. You’ll need a WMV to WMA converter. Then, you can edit the audio using WavePad. Use Ignite and IgniteCast to deliver the Podcast with Social Media hooks (as seen in previous slide). © Kelly Condron, 2010

43. http://www.lonsafko.com/FastCompany/Commandment_Ball.pdf Ten Commandments to get in and win with social media. (Source: The Social Media Bible) © Kelly Condron, 2010

44. Thank You Stay Tuned for Social Media Marketing “How To” informational postings for ISPI Chapters Questions? Contact Kelly Condron @ vpmarketing_ispimi@ispimi.org or kcondron@oe.com vpmarketing_ispimi@ispimi.org kcondron@oe.com © Kelly Condron, 2010