1. Increase Your “Y”  Traffic  Users  Donors  Sales  Profit

2. Jack Welde Founder and CEO, Smartling former: eMusic, SVP Product US Air Force Pilot Computer Engineering / Linguistics at UPenn

3. Minna King VP, International, SurveyMonkey former: International head at LinkedIn, Shopping.com and Overture Multilingual; MA & BA from McGill

4. Agenda  Translation & Technology (Jack)  Web 2.0 Use Cases (Jack)  SurveyMonkey Experience (Minna)  Q & A (All)

5. From a Web 2.0 Perspective State of Translation Technology

6. Smartling (n.) A cloud-based software platform for translation management and delivery of your website and/or mobile apps.

7. Industry Trends

8. Issues Affecting Web 2.0 Companies  Translation / localization often an afterthought  Short timelines  Continuous deployment / near-realtime turnaround  Hybrid approach to translation (pro, crowd, MT)  Tech ecosystem: marketing website, web application, mobile, email, data (json, xml)

9. Web 2.0 Localization

10. Helping People Make Better Decisions... Globally  Over 9M registered users  Easy-to-use, cloud-based, self-service platform with customers distributed across industries

11. That was then...

12. This is now...

13. 13 English Spanish Portuguese French Swedish German Italian Finnish Dutch Danish Japanese Norwegian Traditional Chinese Korean 200+ countries, 14 languages

14. 14 Timeline 1999-2009English-only Viral growth in UK, Canada & AustraliaViral growth in UK, Canada & Australia1999-2009English-only 2010 Remove blockages to viral adoption 13 languages13 languages 21 currencies21 currencies Regional payment methodsRegional payment methods Tax efficient EU HQTax efficient EU HQ Customer service for European languagesCustomer service for European languages2010 Remove blockages to viral adoption 13 languages13 languages 21 currencies21 currencies Regional payment methodsRegional payment methods Tax efficient EU HQTax efficient EU HQ Customer service for European languagesCustomer service for European languages 2011 Spurring viral adoption 3 more languages3 more languages Marketing & PRMarketing & PR Local in-country presence and partnershipsLocal in-country presence and partnerships2011 Spurring viral adoption 3 more languages3 more languages Marketing & PRMarketing & PR Local in-country presence and partnershipsLocal in-country presence and partnerships

15. Global Works  Establish a truly global organization where everyone has input & visibility  The Y: 51% of new revenue coming from International

16. Q & A Time Jack Welde Twitter@jwelde Emailjack@smartling.com Minna King Twitter@surveymonkey Emailminnak@surveymonkey.com