1. Social Media for personal learning,innovation and improvement 2011

2. Housekeeping etc

3. Please turn your Mobile Phones to the ON position

4. Who I am

5. An evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal self-development and knowledge sharing. Steve was the business lead and information architect for the community of practice platform currently deployed across the UK local government sector, the largest professional network of its type, and continues to play a key role in the support of virtual communities of practice for value creation in public services. Steve is currently chairman of the Online Information Conference Committee. Stephen Dale (Steve)

6. Who you are

7. Agenda 09.30Coffee/networking 09:45Introductions and review of training needs 10.00A canter through the social web 10.45Tea/Coffee 11.00Practical online orientation 12.30Lunch 13.15Social Media in Public Services 13.45Practical online orientation (focus on your projects) 14.30Social Media Monitoring Tools 15.00Practical online orientation 16.15Privacy, Security, FOIA. 16.30Wrap-up and Close

8. What we will cover today An introduction to social networks and social media, including Facebook, LinkedIn, YouTube, Flickr and Slideshare. How social media is being used to transform public sector services A practical introduction to Web 2.0 collaboration tools, including Google Apps, Blogs and Wikis. The power of social bookmarking for knowledge sharing and collaboration. Micro-blogging (e.g. Twitter) and its role as a business tool. Social Media Game - a fun game which introduces delegates to the various social media tools, how they can be used to solve real business problems, and the pros and cons of the deployment of these tools. Social networks, privacy, digital orientations and the increasing overlap between personal and business networking.

9. This presentation and all material used on this training course can be found at: www.socialmediatoolkit.wikispaces.com Social Bookmarks are maintained at: http://groups.diigo.com/group/social_media-toolkit

10. Approach to Training and Learning

11. Teaching Social Media – an oxymoron? The best way to understand the mechanics, nuances and real-world best practice is just doing it! You can’t teach “social media”

12. Personalised Learning? cc Steve Wheeler, University of Plymouth, 2009

13. Personalised Learning? cc Steve Wheeler, University of Plymouth, 2009

14. Formal (organised) You go where the bus goes You go where you want to go… and at the pace that suits you Informal (self organised)

15. The Social Web

16. Brian Solis and Jesse Thomas http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism

17. Making Connections In connectivism, learning involves creating connections and developing a network. It is a theory for the digital age drawing upon chaos, emergent properties, and self organised learning. (It’s not what you know but who you know) cc Steve Wheeler, University of Plymouth, 2009

18. What does your network look like? Do you trust your network?

19. Getting to grips with the language

21. “If web 1.0 was organised around pages web 2.0 is organized around people” S Johnson “It’s all about us” Time, 16 Dec 2006

22. Web 1.0Web 2.0 readingwriting companiescommunities HTMLXML home pagesblogs portalsRSS taxonomytags wireswireless owningsharing dialupbroadband hardware costsbandwidth costs joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10

23. Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the constructions of words pictures videos and audio. Source: Wikipidia

24. What is your social media routine?

26. What is the Social Web?

27. Let’s look at some tools

28. You don’t have to like everything Remember

29. Blogs and Blogging

30. Blogs A blog (a blend of the term web log) is a type of website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

31. Microblogging

32. Twitter ‘Microblogging’ based on SMS technology, so very limited in functionality Users send and read messages known as tweets. Tweets are text-based posts of up to 140 characters Users follow others and are sent their tweets Hashtags (tags that begin with #) can be used to theme or track Tweets Quick easy to use

35. Photo Sharing http://www.flickr.com

36. Flickr, YouTube Flickr – for storing and sharing photos. Over 4 billion images. YouTube – for video clips. More then 2 billion views per day, more than 24 hours of video loaded every minute. More old-fashioned one-way communication – someone puts it up there and others go and look at it - like Departmental website or intranet. However, like these the lines are blurring and these are developing an interactive element. Most UK government departments and many local councils have accounts.

38. Presentation Sharing http://www.slideshare.net

39. Slideshare SlideShare is a business media site for sharing presentations, documents and pdfs. Content also spreads virally through blogs and social networks such as LinkedIn, Facebook and twitter. What you can do: – Embed slideshows into your own blog or website. – Share slideshows publicly or privately. – Synch audio to your slides. – Market your own event on slideshare. – Join groups to connect with SlideShare members who share your interests. – Download the original file

40. Wikis

41. It’s a different way of working

42. Wikis A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser. Wikis are often used to create collaborative works. Examples include community websites, corporate intranets, knowledge management systems, and note services. The software can also be used for personal note taking.

43. Mashups A mash-up is a Web page or application that integrates complementary elements from two or more sources. Like blogs, tweets and tagging, mashups are part of an on-going shift towards a more interactive and participatory Web ( Web 2.0 ) with more user-defined content and services.

44. 1854 Broad Street cholera outbreak Mash ups

46. http://traintimes.org.uk/map/tube/

49. Communities of Practice Run by LGID, launched in December 2007. Free. Password protected so not open to the world. Need separate login but doesn’t time out. Hackable, so apply Daily Mail test. Over 80,000 registered members, more than 1,500 communities. Just over half from local authorities.

50. It’s Play Time! Practical Exploration of the Social Web and Social Media Tools http://socialmediatoolkit.wikispaces.com/Practical

51. Some points to note You will need to set up accounts on a number of web services. Many services require you to validate an email account. Use an email account you can access! You are responsible for remembering your own user name and password. Think about what personal information you are willing to provide/share. Accounts can be deleted at the end of the day You are likely to be using a browser that will not allow plug-ins and embedded apps.

52. Lunchtime!

53. Welcome back!

54. The Social by Social Game Form some groups Consider a council, organisation, group...that’s got a problem 1. What is the problem? 2. What’s the context? Is it local/national/organisational? 3. Who needs to be involved? 4. Any other complications? Write it down!

55. As a social media consultant Develop a Social media plan to present back to the client. Include: 1.What tools will you recommend? 2.Why? 3.How will they be used? 4.The people – what are the roles and skills required. Do you need to recruit?

56. Summary of the key points

57. Guidelines: Social Media for Communications and Enagement Make sure you are resourced to cope. No point setting up a blog that encourages comments if you can’t respond to each comment. Make sure it’s part of a wider communications strategy and not the domain of one or two keen individuals. Consider the reputational risks of publishing un- moderated user/customer comments in online forums or blogs. Don’t assume comments represent universal opinion. Identify the audience you are trying to reach and use the appropriate channel. Not everyone has an account on Facebook, Myspace or Bebo, and not everyone has broadband. Know who you are excluding and plan for this. Ensure there is a staff policy for using social media sites during working hours.

58. Thank you for listening!

59. Not Gone Well Gone Well

60. Thank you for listening Stephen (Steve) Dale Collabor8now Ltd EmailSteve.dale@collabor8now.com Twitterwww.twitter.com/stephendale Blogwww.steve-dale.net ProfilesAbout.me/stephendale profiles.google.com/steve.dale