1. What is the purpose of Tendani Tsedu 25 June 2014

2. Content Linkedin Background Linkedin memberships The purpose of Linkedin Linkedin for journalists Linkedin vs Who’s who SA

3. Linkedin History Linkedin was founded in December 2002 by a group of five people -Reid HoffmanReid Hoffman -Konstantin GuerickeKonstantin Guericke -Jean-Luc VaillantJean-Luc Vaillant -Allen BlueAllen Blue -Eric LyEric Ly It was launched to the public on 5 May 2003 In 2006 it had 20 million viewers In 2011 it traded its first shares at NYSE

4. Linkedin Membership Linked has more than 300 million members It operates in over 200 countries It is available in 23 languages 67% of its members are outside the USA 39 million of the users are students and graduates

5. The purpose of Linkedin “To allow registered users to maintain a list of contact details of people with whom they have some level of relationship or connections” – Linkedin CEO, Jeff Weiner

6. The purpose of Linkedin For recruitment and job hunting Skills endorsement by your peers Business to Business marketing Research on other organisations or individuals

7. Linkedin for journalists Stay on top of your beat – Follow company pages Find the right source fast – helps to easily find people Build your network – import contacts or link to people who can provide you with information Get scoops delivered to you – any changes to company pages or people will be e-mailed to you Find freelance work – Search companies you would like to work for Reach more people – send interesting articles to your contacts

8. Linkedin vs Who’s Who SA Linkedin International Help individuals and companies to be in contact with people who have connection or similar skills You can contact someone through Linkedin Part of social media platforms Who’s Who SA Southern Africa region Assists professionals to create, manage and grow their personal brand/reputation Cannot contact a person through Who’s Who SA Not a social media platform

9. Thank You