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LinkedIn LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships Presented by: Oliver Yarbrough, M.S., PMP Speaker | Trainer | Coach.

Published byElfrieda Hardy Modified over 9 years ago

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Presentation on theme: "LinkedIn LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships Presented by: Oliver Yarbrough, M.S., PMP Speaker | Trainer | Coach."— Presentation transcript:

1 LinkedIn LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships Presented by: Oliver Yarbrough, M.S., PMP Speaker | Trainer | Coach

2 Rainmaker Growth Partner s Learning Objectives www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners

3 Fundamentals of LinkedIn

4 Rainmaker Growth Partner s I. Why Are You on LinkedIn? www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners Why Am I Here?

5 Rainmaker Growth Partner s II. Define Your Why www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners Why Am I On LinkedIn? Increase Revenue Increase Brand Recognition Make Strategic Connections Conduct Research

6 Rainmaker Growth Partner s III. LinkedIn is a Professional Business Ecosystem www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners ec·o·sys·tem A system formed by the interaction of a community of organisms with their environment.

7 Rainmaker Growth Partner s www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners LinkedIn is more than a numbers game …it’s about QUALITY over quantity.

8 LinkedIn Build Your LinkedIn Brand

9 Rainmaker Growth Partner s I. Merge Your Offline and Online Interactions www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners OFFLINEONLINE Dossier LinkedIn Profile Seminars Webinars Websites Company Pages Meetup Groups LinkedIn Groups References Recommendations

10 Rainmaker Growth Partner s II. Be Sociable Where Do I Engage? GroupsApplicationsMessaging www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners

11 Rainmaker Growth Partner s III. Engage Your Network www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners How Do I Engage? Share UpdatesLeave Comments Provide Recommendations Give Endorsements

12 Become a Center of Influence

13 Rainmaker Growth Partner s www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners LinkedIn is to sales …as a cocktail party is to networking. ~ 1 st Focus on BUILDING RELATIONSHIPS 1 st rather than selling.

14 Rainmaker Growth Partner s I. Offer Valuable Content www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners Engage your connections and followers with valuable content

15 Rainmaker Growth Partner s II. Join Targeted Groups www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners Engage your connections and followers in targeted groups

16 Rainmaker Growth Partner s III. Add Relevant Skills www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners Engage your connections and followers with relevant skills

17 Rainmaker Growth Partner s IV. Post Timely Updates www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners Engage your connections and followers with timely updates

18 LinkedIn LinkedIn Action Plan

19 Rainmaker Growth Partner s I. LinkedIn Action Plan www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners LinkedIn… Unlock the Power of LinkedIn… CONNECT Strategically ADD Descriptive Keywords POST Status Updates LINK Blog Posts REQUEST Recommendations JOIN Targeted Groups PERSONALIZE Messages ANSWER QuestionsCREATE Company Page

20 Rainmaker Growth Partner s II. LinkedIn Action Plan – cont. www.BizRainmakers.comCopyright 2013 | Rainmaker Growth Partners $TARTED Get $TARTED Today! 3 Steps to Success Step I – Define Your Why Step II – Build Your Brand Step III – Become a Center of Influence

21 Connect with me on LinkedIn! www.linkedin.com/in/oliveryarbrough Need help? Call me ~ 404.300.9832 www.linkedin.com/in/oliveryarbrough

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