1. Lori Ruff lruff@IntegratedAlliances www.linkedin.com/in/loriruff Advanced LinkedIn Strategies for Business

2. Integrated Alliances is not associated in any way with LinkedIn®, Twitter®, Facebook® © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 2

3. This is blended experience… o 25% Pure FUN o 25% Pure Business o 50% is a sweet sounding mix of the two 75% LinkedIn, 25% Other What to expect… 3© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

4. Profile = a database record Connected Records = network User Generated Content (UGC) Rules? Social Media Defined 4© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

5. LinkedIn = The BUSINESS-TO-BUSINESS version of Social Media © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

6. Who are those users? Tech IT Web Finance Entrepreneur Investor Manager © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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8. METHOD (OLOGY) TO THE MADNESS 1. Profile 2. Network 3. Search 4. Reach Out 5. Do Business © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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10. Who gets the call? The deal? 10© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

11. LinkedIn Profile, in short It’s… Your Professional-Business Credibility Your Biography, Business Resume Your Brochure or Ad −For you AND your company 11© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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13. Profile Components A. Name, Headline, Photo B. Summary & Specialties C. Experience & Education D. Additional Information - Web Sites - Twitter - Interests - Groups and Associations E. Contact Settings - Personal Information LinkedIn Groups A B C D E 13© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

14. Header 14© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Edit or View Profile −Name & Location −Industry −Headline −Photo −Status −Public Profile

15. Headline – Your Sound Bite Shows in searches, incl. GOOGLE Your credentials 120 characters, use 100+ Special Formatting Characters ◊ ► ■ ♦ ● ○ I 15© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

16. Status – What are you working on? NOT What’s Happenin’ RIGHT NOW 140 characters, use 100+ Update every 1-4 weeks Links e.g. http://www.mylink.com 16© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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18. Big network, lot’s of prospects Small network, fewer prospects 18© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

19. Network Tom Dick Harry 1 2 3 YOU Connected 19© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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21. People you already know Co-workers Industry contacts Clients, prospects New people you meet Get started inviting… 21© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

22. Invite The Top People* within Region Industry Job Title Keyword Risky – use care! The “Influencers” More advanced inviting… * Sorted by Connections 22© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

23. Join Groups! Region Industry Personal Interest Keyword or Job Title Power Network Build… 23© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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25. Find them, then… Invite them from their Profile 25© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

26. “I though that we might both benefit from connecting networks.” “I’m a helpful networker that would like to connect with you.” “We used to work together at The Company; we should connect on LinkedIn.” Please Accept my invitation 26© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

27. “On the Flip Side” © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 27

28. Turn Inbound Invitations into Opportunities THE ORDER is critical… 1.Invitations – check your Inbox 2.Look at THEIR profile FIRST for biz op ideas 3.Reply “Thank You for the Invite, I see…” 4.ACCEPT it (automatically archived) Copy/Paste is your buddy… 28© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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31. Like an “online Yellow Pages” 31© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

32. Or, search on keywords, titles… 32© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

33. The Results 33© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

34. RESEARCH others on LinkedIn before you contact them RESEARCH companies on LinkedIn before you engage them CHECK OUT others who are contacting YOU before responding 34© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Before making that call or while “on the line”

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36. Different views from different seats 1’s (easier): –Direct Messages or E-Mail 2’s and 3’s (harder): –Invitations to connect –Introductions through others –Direct Messages –As a Fellow Group Member –InMail messages (pd acct. only) 1 2 3 YOU 36© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

37. Power Up Your Groups 1.Groups –Search –Direct Messages –E-Mail –Invitations to connect 2.Introductions 37© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

38. Introductions can be your key… Just like in real life… Limited # allowed by LinkedIn Hard getting Introductions to “3’s” Delays 1 2 3 YOU -> Pass through -> -> 38© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

39. Contact Settings Define When/If/How it’s OK to contact you Might include E-Mail Address, Phone Number Select ALL 8 Options I can’t go for that Hall & Oates, 1981 39© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

40. LinkedIn Applications Show on Profile, Desktop Marketing Applications Collaboration uses Most Popular: −WordPress Blog, SlideShare, Amazon, Google Presentations 40© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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42. “Takin’ Care of Business” Market your services Sell, Sell, Sell Find partners Recruit employees

43. Thank You To get the most value… Get the Book at www.RockTheWorldBook.com Build your profile… …WITH THE RADIO ON Connect to Mike & Lori www.linktomike.com www.linktolori.com www.IntegratedAlliances.com or 303-683-9600 43 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved