1. Harnessing the Power of Social Media Dr. Cassandra Sheffield Lisle Area Chamber of Commerce May 2014

2. LinkedIn

3. History of LinkedIn In 2002, LinkedIn was created by Reid Hoffman, Allen Blue, Jean-Luc Vaillannt, Eric Ly and Konstantin Guericke On May 5, 2003, LinkedIn was officially launched As of February 9, 2012, LinkedIn has more than 150 million members in over 200 countries and territories Headquarters is located in Mountain View, California Can be used in 17 different languages

4. How LinkedIn Can be Utilized LinkedIn Jobs allows employers to announce opening within their organization Network with former and current colleagues Paid subscriptions services provide enhanced networking Allows for best practices to be a shared on a global level amongst professional Allows job seekers to connect with potential employers and apply to job openings

5. Why and How to Use LinkedIn Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual – Interviewer Norm Galvin anecdote Research Companies Find Employment Opportunities

6. Creating a LinkedIn Presence

7. Things to Include in Your Profile Name Email Address Experience Brief description on experience Education Optional ◦ Headline ◦ Recommendations ◦ Resume ◦ Joining Groups

8. Chamber on LinkedIn http://www.linkedin.com/company/dupage-medical- group http://www.linkedin.com/company/dupage-medical- group http://www.linkedin.com/edu/benedictine-university- 18245 http://www.linkedin.com/edu/benedictine-university- 18245 http://www.linkedin.com/company/lisle-area- chamber-of-commerce http://www.linkedin.com/company/lisle-area- chamber-of-commerce

9. TWITTER

10. History of Twitter Founded in March 2006 by Jack Dorsey Twitter was launched in July 2006 Based our of San Francisco Twitter has servers and offices are also in New York

11. What is Twitter? Social Networking service and micro blogging site Twitter provides real-time information sharing of stories, photos, ideas and news Tweets allow people to share information ◦ A tweet consists of no more than 140 characters in length Allows people to receive update to date information Businesses can use twitter to communicate with current and potential clients

12. Ways to access Twitter SMS text message Twitter Applications ◦ iPhone ◦ iPad ◦ Android ◦ BlackBerry ◦ Windows 7 Twitter website

13. Twitter Language @(Username) – At Reply – When referring to another individual on Twitter RT @(Username) – Retweet – RT stands for retweet. A retweet is essentially a copy/paste of someone’s tweet that you think is interesting # – Hashtag – The pound sign (#) is known as a hashtag. Hashtags are used when referring to a trend or event. This is done to assist others following the event or trend and will appear in the Twitter Search Username, Handle -- A Twitter username is the same thing as a Twitter handle. One’s handle should contain fewer than 15 characters. Each Twitter username has a unique url. Example: http://twitter.com/username.

14. Twitter Language continued Follow – Followers are people who are subscribing to someone’s tweets; however, the other person does not have to follow you DM – Direct Message – A private message sent from one Twitter user to another when tweeting something lengthy Fail Whale – Twitter is susceptible to downtime, and when the site goes down a cartoon image of a whale being carried by birds appears

15. Chamber on Twitter https://twitter.com/WheatstackLisle https://twitter.com/dupagemedgroup https://twitter.com/stayinlisle

16. FACEBOOK

17. History of Facebook Founded in 2004 Headquarters in Menlo Park, California Its mission was to connect family and friends across the world As of the end of March 2012 FB has 901 active members

18. Ways to Utilize Facebook Creating a presence for your organization Job seekers can learn more about an organization and its departments Recruiters can find qualified professionals Users include: their education, professional experience Make status updates relevant to your business Make sure your profile is public to share information with anyone searching for your organization

19. Ways Professionals Can Utilize Facebook Add photos to enhance the information posted about your organization Remove negative or unprofessional postings Like pages relevant to your business to receive up to date information Link your profile to LinkedIn

20. Chamber Member Facebook Pages https://www.facebook.com/MuseumsatLisleStationPar k https://www.facebook.com/MuseumsatLisleStationPar k https://www.facebook.com/LisleParkDistrict https://www.facebook.com/MortonArboretum

21. FOURSQUARE

22. Background Co-founders Dennis Crowley and Naveen Selvadurai Headquarters in New York, an office in San Francisco, and a lovely outpost in London. First version of Foursquare debuted in fall 2008 In March 2009 – Launched at South by Southwest Over 45 million people worldwide Over 5 billion check-ins, with millions more every day Over 1.6 million using the Merchant Platform (more information at foursquare.com/business)foursquare.com/business

23. Uses for Foursquare Free application Share with your friend and family places you visit. Create personalized recommendations Share deals with others Find places to go in your current area

24. Chamber Foursquare https://foursquare.com/v/wheatstack/4c0f971bb 60ed13a407630f2 https://foursquare.com/v/wheatstack/4c0f971bb 60ed13a407630f2

25. YouTube

26. Background Founded in February 2005 by three former PayPal employees Currently owned by Google YouTube allows billions of people to watch and share originally-created videos Create a channel dedicated to various topics Post and view video clips, TV clips, and music videos, and video blogging, short original videos, and educational videos. Accepts videos formats:.AVI,.MKV,.MOV,.MP4, DivX,.FLV, and.ogg and.ogv

27. YouTube channel YouTube channel http://www.youtube.com/user/DuPageMedGroup?fea ture=mhee http://www.youtube.com/user/DuPageMedGroup?fea ture=mhee http://www.youtube.com/user/MortonArboretum?fea ture=chclk http://www.youtube.com/user/MortonArboretum?fea ture=chclk

28. Flickr

29. Flickr Background Is an image hosting and video hosting website Launched in February 2004 by Ludicorp In 2005 it was acquired by Yahoo As of March 2013 Flickr has 87 million registered members Photos and videos can be accessed without an account An account is needed to upload content onto the website Apps create for the following operating systems: iOS, Android, PlayStation Vita, and Windows Phone, and mobile website. [10] [10]

30. UPDATING SOCIAL MEDIA

31. Software Applications Sprout Social ◦ Use this if: you are an agency, company, or a mom and pop shop. ◦ Cost: Starting at $39/mo Hoot Suite ◦ Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn. ◦ Cost: Free, $10/mo for Pro

32. Software Applications continued Buffer ◦ Use this if: you only need to share posts on Facebook, Twitter or LinkedIn. This is a basic software that can help you save time by scheduling posts. ◦ Cost: Free and $10/mo. Wildfire by Google ◦ Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. ◦ Cost: Starting approximately at $35/mo if you're using the "Promotion Builder". For the "Social Marketing Suite" it's $3,500/mo.

33. RESOURCES

34. Web Resource Guides on How to Use Social Media LinkedIn ◦ http://learn.linkedin.com/new-users/ http://learn.linkedin.com/new-users/ ◦ http://www.simplyzesty.com/social-media/ultimate-guide-linkedin/ http://www.simplyzesty.com/social-media/ultimate-guide-linkedin/ Twitter ◦ http://michaelhyatt.com/the-beginners-guide-to-twitter.html http://michaelhyatt.com/the-beginners-guide-to-twitter.html ◦ http://support.twitter.com/groups/31-twitter-basics# http://support.twitter.com/groups/31-twitter-basics# Facebook ◦ http://mashable.com/guidebook/facebook/ http://mashable.com/guidebook/facebook/ ◦ http://www.gamerscapacity.com/2012/04/a-beginners-guide-to-using-facebook-for- social-media-marketing.gp http://www.gamerscapacity.com/2012/04/a-beginners-guide-to-using-facebook-for- social-media-marketing.gp Foursquare ◦ http://www.uversity.com/blog/7-ways-colleges-can-use-foursquare/ http://www.uversity.com/blog/7-ways-colleges-can-use-foursquare/ ◦ http://www.usnews.com/education/best-colleges/articles/2011/11/29/3-ways-to-use- foursquare-to-connect-with-your-college http://www.usnews.com/education/best-colleges/articles/2011/11/29/3-ways-to-use- foursquare-to-connect-with-your-college ◦ http://yourbusiness.azcentral.com/foursquare-etiquette-11018.html http://yourbusiness.azcentral.com/foursquare-etiquette-11018.html

35. References 7 Steps to Prepare Yourself to Use Facebook for Professional Networking http://terrylynnmeyer.com/2011/07/17/7-steps-to-prepare-yourself-to-use- facebook-for-professional-networking/ http://terrylynnmeyer.com/2011/07/17/7-steps-to-prepare-yourself-to-use- facebook-for-professional-networking/ 12 Ways to Use Facebook Professionally http://gigaom.com/collaboration/12-ways-to-use-facebook-professionally/ http://gigaom.com/collaboration/12-ways-to-use-facebook-professionally/ Facebook: The Complete Biography http://mashable.com/2006/08/25/facebook-profile/ http://mashable.com/2006/08/25/facebook-profile/ Facebook Newsroom http://newsroom.fb.com/http://newsroom.fb.com/ Facebook’s Facebook Timeline page http://www.facebook.com/facebookhttp://www.facebook.com/facebook How to: Use Facebook for Professional Networking http://mashable.com/2009/08/14/facebook-networking/ http://mashable.com/2009/08/14/facebook-networking/ Huge List (100+) of Web, Social Media and Content Tools http://mikepetroff.com/2012/05/10/huge-list-100-of-web-social-media- and-content-tools/ http://mikepetroff.com/2012/05/10/huge-list-100-of-web-social-media- and-content-tools/

36. References continued LinkedIn http://press.linkedin.com/abouthttp://press.linkedin.com/about Should You Use Facebook for Networking? http://career- advice.monster.com/job-search/professional- networking/should-you-be-on-facebook-hot-jobs/article.aspxhttp://career- advice.monster.com/job-search/professional- networking/should-you-be-on-facebook-hot-jobs/article.aspx Social Media for Small Business Social Media for Small Business on AmazonSocial Media for Small Business on Amazon Twitter Language Guide: The Only Terms You Need To Know http://ustandout.com/social-media/twitter-language-guide http://ustandout.com/social-media/twitter-language-guide The Twitter Guide http://webtrends.about.com/od/twitter/u/twitter_guide.htm http://webtrends.about.com/od/twitter/u/twitter_guide.htm Twitter for Business https://business.twitter.com/https://business.twitter.com/ Wikipedia http://www.wikipedia.orghttp://www.wikipedia.org

37. Questions Contact Information Dr. Cassandra Sheffield Mobile: 630-258-2018 Email: csheffield@ameritech.netcsheffield@ameritech.net