1. Linked In

2.  Objective  “To take a step back and allow capital, all forms of capital intellectual capital, working capital and human capital to flow where it can be best leveraged”  How?  To get everyone LinkedIn  Find a job for EVERYONE  Create an Economic Environment for 3 billion working people  Link In the World’s 70 million companies

3.  Business oriented social media platform launched in May 2003; Mobile 2008  Used mainly for professional networking  300 million + users in over 200 countries  93M in the U.S.  Revenue of $1.52B and net income of $26M  IPO in 2011 and shares rose to a peak of 171% of opening the first day  $154.6M in advertising revenues in 2011.. exceeding Twitter  Founders also founded PayPal

4.  The basic functionality of LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationshipssocial network  Users can invite anyone (whether a site user or not) to become a connection  if the invitee selects "I don't know" or "Spam", this counts against the inviter and if the inviter gets too many of such responses, the account may be restricted or closed

5.  Obtaining introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third- degree connections)  Users can find jobs, people and business opportunities recommended by someone in one's contact network.  Employers can list jobs and search for potential candidates.  Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.  Users can post their own photos and view photos of others to aid in identification.

6.  Users can follow different companies and can receive notifications about the new joining and offers available.  Users can save (i.e. bookmark) jobs that they would like to apply for.  Users can "like" and "congratulate" each other's updates and new employments.  Users can see who has visited their profile page.

7.  Allows Apps so that members can link to Amazon and display their reading list  Link to blogs postings through Tripit  November 2010 enabled businesses to list products and services on corporate profile and LinkedIn users to recommend products  Enables the formation of interest groups  Academic and corporate alumni  Job interests  Supports limited discussion moderated by group owners  Users can endorse other members’ skills

8.  Influencers  Launched in October 2012 and brings together 300+ of the world's top thought leaders to share their professional insights with members.  Influencer is an invite-only program that features notable leaders from a vast range of industries including Richard Branson and Jack Welch  Advertising and for-pay research (2008)  LinkedIn launched LinkedIn Direct Ads as a form of sponsored advertising  Opened network of 30 million professionals globally as a potential sample for business-to-business research. It is testing a potential social network revenue model - research that to some appears more promising than advertising. [84] [84]  Sponsored Updates ad service. Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base  Users can no longer upload resumes (as of 2012)

9.  User Options Profile, Connections, Jobs, Interests, Business Services

10.  Post a Job  Talent Solutions  Advertising  Sales Solutions

11. LINKEDIN MEMBER  Immediately shows to the right jobs you may be interested  Algorithm assists in matching your skills with job requirements BUSINESS  Immediately Pops Up A Wizard  Wizard Uses Algorithm to Fill in as much information as possible  Complete job description, title, employment type, experience requirements, how to apply  30 Day Posting  $295  Bundles Available

12. BUSINESS  Recruiting Solutions  Can't find the ideal candidate?  Source anyone on LinkedIn.  LinkedIn Recruiter LinkedIn Recruiter  Job boards attracting the wrong crowd?  Target just the right person.  Jobs Network Jobs Network  Do prospects know your employer brand?  Showcase your company's culture.  Career Page Career Page  Work With Us Work With Us LINKEDIN  Offers demos to assist in how to improve recruiting, networking  Jobs Network  Enables targeting individuals not looking currently  Career Page  Offers strategies to improve the Employment Brand  Give applicants personal tours  Work with Us  Businesses own the ad space on employee pages

13.  Acquiring new customers  Sponsored Updates  Raise brand awareness, build relationships, and drive quality leads with Sponsored Updates. Extend your reach to the LinkedIn feed across web, mobile, and tablet.  Professional audience  Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes. All you need is a LinkedIn account.  Precision B2B targeting  By job title and function  By industry and company size  By seniority

14.  Set your own budget  Pay by clicks or impressions  Stop your ads at any time  No long-term contracts  No commitments  Ad formats  Text and image ads Example of a text and image ad. Text and image ads  Need a Corporate Caterer?  Gourmet catering for private parties. Affordable prices. Get a free quote.  Video ads Example of a video ad. Video ads  Cloud Computing Summit  First 100 Attendees are Complimentary. May 2012 in Dallas, TX.  Text only ads

15.  Create an Ad  Reach TM with a combo of text, visuals and video  Creates up to 15 various ad formats  Link to your website or LinkedIn page  Sponsor Content  Sponsor existing or new content to reach a wider audience ▪ Company Updates ▪ Specific Content Designed to raise awareness, inform

16.  Find Your Audience  Geography ▪ By continent  Industry ▪ Select from basic categories such as agriculture, government, etc.  Seniority ▪ Indicate entry, manager, owner, etc.  Job Function ▪ Indicate area such as accounting, healthcare, education

17.  Sales Leads Generation  Social Selling eBook  Sales Prospecting Techniques

18.  Used to Identify Topics  Much like key words for searches  Helps Twitter Users Organize  Makes searches easier if all posts on a topic identified with same hashtag ▪ Look at trends, twubs, go to hashtags.org  Track Hashtags  Hashtags.org – charts and tracks  Monitter, Twilert  Using Hashtags  Don’t overuse them  Organize Hashtags  Use one early in tweet on topic  Remind users of hashtag using for the topic or day frequently