1. Social Selling Training Session

2. www.salesfusion.com© 2014 Salesfusion “We do not have a choice of whether we do social media, the question is how WELL we do it.” -Erik Qualman Author of Socialnomics

3. www.salesfusion.com© 2014 Salesfusion 70% of the buyer’s journey is completed before there’s any interaction with your sales team. LinkedIn generates more leads than Facebook, Twitter, or blogging for B2B.

4. Your Profile CONSIDER YOUR AUDIENCE

5. www.salesfusion.com© 2014 Salesfusion Your Profile Do I really need a photo when I could look like this? What is a professional photo? Profile Photo No family photos Gauge level of necessary formality by your clients/industry Clear, easily identifiable Consistent with Twitter

6. www.salesfusion.com© 2014 Salesfusion Your Profile Do: Highlight your potential to add value Include keywords to impact your search engine rank Don’t: Restate your title as your headline State the obvious or the irrelevant Headline Keywords galore

7. www.salesfusion.com© 2014 Salesfusion Your Profile Examples of Creative Headlines Eye-catching symbols Clear call-to-action Timely and relevant content

8. www.salesfusion.com© 2014 Salesfusion Your Profile Don’t write your typical bio Write in the 1 st person Include contact details Upload content Summary Section

9. 20 Minutes a Day Find time for these activities

10. www.salesfusion.com© 2014 Salesfusion 20 minutes a day Post updates regularly, but not too frequently Mix your product/company posts with relevant links to other articles and content Interact with your connections’ posts Maintain Conversations

11. www.salesfusion.com© 2014 Salesfusion 20 minutes a day Join groups that support your role, industry and purpose Add value regularly DON’T SELL Make Connections Through Groups

12. www.salesfusion.com© 2014 Salesfusion 20 minutes a day Look at who viewed your profile Get introduced Monitor your connections’ connections Start New Conversations

13. Prospecting Find leads on LinkedIn

14. www.salesfusion.com© 2014 Salesfusion Prospecting Identify decision makers Find ways to tailor communications Send InMail Follow the company page Find new leads

15. Need More Help?

16. CONTACT US Contact Information Salesfusion Address: 3565 Piedmont Rd NE Building 2 Corporate Offices: 855.238.6522 EMEA London Offices: +44 (0)203 514 8376 Email: sales@salesfusion.com Website: www.salesfusion.com © 2014 Salesfusion