1. Leveraging LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand Maggie Tomas April 2013

2. Agenda What LinkedIn Is and Isn’tProfile Set UpProfile “hits”Profile “brand”Profile Accounts and SettingsInteraction

3. Introduction

4. History 2003: 81,ooo users. 2012: 147,000,000 users Executives from all Fortune 500 companies present on LinkedIn Finance industry has the 2 nd largest concentration of users at 12.4% 39% of users are manager, director, or VP level

5. Demographics

6. More fun facts LinkedIn users are your ideal clients 80% have a college/post college degree Average income is $100K+, average portfolio $250K+

7. Let’s work on Profiles LinkedIn ProfileLook at: Branding Vision Tagline Photo Publications

8. 5 Tips to Creating a Great Profile HonestyCompleteHeavily BrandedSearchableRecommendations

9. Branding Before you start Spend time thinking about your brand. Who is your target audience? What do you want to say? What is the first impression you want to leave? Spend just as much time on this as your resume

10. Setting up your profile

11. Editing your Profile

12. Name and Photo Full NameNo initials Not the place for company titles Needed for customer support from LinkedIn99% of users show full nameProfessional Photo-Alone

13. Headline “Financial Analyst” “Experienced Sr. Financial Advisor” “Financial Industry Leader”

14. Summary Section This is your personal statement Tagline: One sentence that sums you up Keywords Key accomplish- ments

15. Experience Section Write enough information to support the headline Make someone want to contact youNot a resume (less text)

16. Another example LinkedIn Profile What works? What doesn’t work?

17. Tips Keywords in your headline optimize SEOLinkedIn is standardized: find a way to stand out Vanity URL Groups that match your brandInterestsWebsites if applicable

18. Account and Settings

19. Finally Fastest growing site but there is no point in engaging if you don’t do it right

20. Questions? Maggie Tomas mtomas@umn.edu mtomas@umn.edu