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Published byLindsay Merritt Modified over 9 years ago
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Social Media for Farmers, Forestry & Artisans Julie Steil, River Valley Cheese March 26, 2013
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River Valley Cheese
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Determine NeedsSet GoalsWork the Steps
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Improve Brand Awareness Roll out New Product Distribution Increase Cash Flow Needs
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Increase Net Revenue by 25% in 2013 Increase Wholesale Business by 10% Increase Retail Business by 20% Secure Distribution Obtain Wholesale Purchasing of Resale Items Goals
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Improve Brand Image Website Overhaul New Labels Network Social Media Participate in Community Events (Chamber of Commerce, Chef Collaborative Follow-Up with Customers Develop a Call List for follow-up on deliveries Ask for business
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Lack of Resources Learning Curve Lack of Knowledge Lack of Time Too Many Tools Social Media Challenges
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