4. The way consumers purchase has changed

5. Pushing message out vs Pulling customers in

8. http://mashable.com/2011/10/30/inbound-outbound-marketing/

11. Nerd Alert! http://www.google.org/flutrends/ United States: Influenza-like illness (ILI) data provided publicly by the U.S. Centers for Disease Control.

12. Largest Search Engine in the World Fair Webmaster Tools They don’t like being messed with

13. Paid v Organic

14. Google’s Algorithm

15. J.C. Penney's Google Time Out Period Lasted 90 Days Overstock dropped to the fifth & sixth pages “From what it looks like, the German websites of car maker BMW have been kicked out of the Google index.”

16. It takes Time Starting and running an SEO campaign involves a lot of tasks Search engine optimization must happen gradually and look natural New sites don’t show up right away in the SERPs Older sites tend to rank higher in the search results Requires research and experimentation Ongoing analysis Takes time to develop content Competitors are always popping up and improving The web is constantly evolving

17. Webmaster Tools www.google.com/webmasters/tools/

19. Bing - Webmaster Tools www.bing.com/toolbox/webmaster

20. Google Places www.google.com/places

22. Do you even need a website?

24. You need a Home Base

25. Content Management Websites … is a website which has the additional capability allowing users to manage the website content easily, without interfering with other aspects of the site.

26. Sometimes you don’t know what your getting

29. URLS www.somecleaningcomp.com/GreenCleaningService.aspx www.somecleaningcomp.com/d_index.aspx TITLE TAGS Why are h1, h2 and h3 header tags important for SEO? Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about.

33. Courtesy of HubSpot.com

34. Courtesy of HubSpot: http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs

36. 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.”

37. http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/

38. http://www.business2community.com/marketing/10-inbound-marketing-statistics-you-need-to-know-0228785 As Facebook posts per day increase, engagement decreases When a business posts twice in one day, the posts only receive 57% of the likes and 78% of the comments per posts

39. Courtesy of HubSpo.com

45. Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section References to user interface elements, such as Like or Share, or any other Facebook site features Calls to action, such as “Get it now” or “Tell your friends” CANT!

48. facebook.com/username Vanity URL www.facebook.com/141043995925487 Vs. www.facebook.com/AwesomeCompany

50. Seen itClicked ItCommented

53. Over 40% of Twitter users do not tweet anything About 0.05% of the total twitter population attract almost 50% of attention on the channel 71% of the millions of tweets each day attract no reaction 45% of the mass communications posted on Twitter are nonsense 8% of Americans use Twitter

54. Courtesy of MediaBistro: http://www.mediabistro.com/alltwitter/twitter-business_b22452

55. Courtesy of Hubspot: http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx22452

58. Courtesy of HubSpot: http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs

63. Boosts Organic Search Traffic -increases your chances of getting found by search engines. Low-Cost Investment Credibility – Develop Yourself as an Expert Attract Recurring Visitors It Allows for Better Customer Service Build Brand Awareness

66. 50% of Fortune 100 companies hire through LinkedIn World’s largest Professional Network http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know /#

70. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. One half of all local searches are performed on mobile devices.

80. Know your objectives and how they tie into your overall company goals. S pecific M easurable A ttainable R ealistic/Relevant T imely

81. How Does Your Audience Use Social Media?

82. Develop a list of social media sites where you can potentially engage with people. The list will most likely start off with Twitter, Facebook, LinkedIn, and a few select blogs and forums.

83. When social media is done correctly, relationships will build naturally. Begin making connections by following the conversation. Subscribing to blogs in your industry and by making a list of influencers who are relevant to your business.

84. Start joining the conversation by posting comments on blogs and forums, answering questions on Yahoo! and LinkedIn, Quora, etc.

85. Keep track of visitors to your website through Google Analytics, Facebook Insights, and Twitter