1. Presented by Cliff Tillery Oct. 30 th, 2013

2. Make It Loud- Digital Marketing Ninjas! Cliff Tillery, MBA

3.  First and foremost…a shmoe  B.S. In Journalism/Advertising  Worked at the in-house ad agency down at America’s Mart  M.S. in Counseling Education  MBA in Management/Marketing  First guy to do SEO at Make It Loud

4.  Seems like a big time waster  …because…IT IS! Well, it CAN be…  But, that’s where your target market is  The real ROI- Do you want to be in business in 5 years?  Recent findings: only about 17% of businesses are strategic about the social media implementation  Less than half are tracking the ROI of social media

8.  These are the questions every business needs to answer first  Who is my target market?  What do I want to say to them?  Why do I want to say it?  Where do I say it?

9.  When we ask that, we get a lot of looks like a cow at a passing train  If you don’t know who your target market is, then you’re taking a shotgun to sniper school  Being general about it doesn’t cut it  Know the basics about them

10.  Male or female  Age  Marital status  Education  Occupation  Household income  What do they like? Dislike?  What are their hobbies?  What do they do in their spare time?  Do they have pets?  What sports do they watch, if they watch them at all? Where do they live?  Where are they from? Their nationality?  What’s their culture?  Most importantly: What are their PAIN POINTS?

11.  You need to do your homework  Yes, I said homework (or…wait for me to do it for you!)  Too much data, but plenty is outdated because things change so rapidly  Take the numbers with a grain of salt

16.  Find the tone of your business  Make sure your voice is consistent with your brand. (i.e. a formal voice for a casual product or vice versa)  Be consistent  Establish yourself as an industry expert (I’m supposed to say that)  Make it interesting, fun and engaging (and occasionally, plug what you do- ◦ 1 post out of 5

17.  Results: more money, calls, prospects,  Tactical: more website traffic, Facebook likes, etc.  Goals must be measureable and timed  Example: Increase website traffic by 25% by adding social media content starting posting by Nov. 1, 2013.

19.  LinkedIn has 200 million members worldwide.  The network is growing by 2 members/second or 10-15 million members per quarter.  50 million unique visitors each week  Average income is $86,000/year.  25% of all employee profiles views are from co- workers.  Three out of four users want to be approached for other job opportunities.  People visit LinkedIn.com more by computers at home (66%) than computers at work (34%).

20.  1% of the addicts are responsible for 26% of all traffic! The average user spends 7 minutes and 22 seconds on the website.  Fastest growing demographic is new college graduates  87% trust Linkedin as a source of information affecting decision making  49% find it to be a good source for word of mouth information on brand experiences  Exceptional networking tool

23.  Business Networking  Prospecting- sales. Find the right contact  Brand awareness  Business promotions (um, boot camp announcements)  Start or join conversations about your business (with or without your website attached)  Cyberstalking (eh, probably not much money in that)

24.  Right before and right after work hours  Tuesday and Thursday typically get the most social media traffic from business owners  Post during work hours receive the least amount of traffic  Best Times: 7-8:30am & 5-6pm  Worst Times: Mon & Fri- 9am-5pm

25.  Too Big To Ignore- 1.5 BILLION users (128 million in US)  4.5 billion likes generated daily ◦ a 67% increase from August 2012  699 million people log onto Facebook daily ◦ a 26% increase from 2012  There are 819 million mobile active users ◦ a 54 percent increase from 2012  Age 25 to 34, at 29.7% of users, is the most common age demographic.

26.  When logged into their Facebook account, users talk about: ◦ food, restaurant, and grocery stores (38%) ◦ technology products (26%) ◦ sporting, outdoor and athletic gear (15%) ◦ children's toys and games (12%).  68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer

29.  Facebook users are 53% female and 47% male  Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter, and 13% who are on Pinterest).  Nearly 75% of U.S. Internet users who have had at least some college education use Facebook  66% of millenials (15-34) use FB

30.  Five new profiles are created every second.  Average time spent on FB per user=8.3 hours/month  FB mobile=15.2 hours/month  Average number of likes per user=40  Number of FB Users that log in daily=76%  There are 83 million fake profiles  Percentage of users that get their news from FB=30%

32.  50% of 18-24 year-olds go on Facebook when they wake up.  80% of mobile users check their phones early in the morning.  Highest traffic occurs mid-week between 1 to 3 pm  On Thursdays and Fridays, engagement is 18% higher.  Check out Facebook Insights  Best times: Weekdays 6-8am; 2-5pm  Worst times: All weekend; 10pm-4am

33.  About a billion users with 500 million tweets sent daily  Split between genders  Highest number of users: 27% of 18 to 29- year-old Internet users in the U.S.  Compared to 16 % of users in their 30’s & 40’s.  Average number of followers per user-208  Most balanced between income, with 16% of users making under $30,000 annually &17% of those making over $75,000 annually.

34.  Unlike Facebook, enagement on Twitter goes up 30% on the weekends  Tips: ◦ Tweets less than 100 words receive higher engagement ◦ Ask for retweets and you typically get them ◦ For best results, use 2 hashtags per tweet  Best times to use: Weekends; 1-3pm  Worst times: 8pm-8am

35.  728 million accounts  1203 monthly visits, but…  If you have Gmail, you have Google+ which is how Google has bumped enrollment numbers and skews the data  Average user: 67% male, around 28, more technical than Facebook- think engineering, computer types.  More content driven. This is the place for smart, longer content

37.  Night time postings fair the worst  Analyze your Google+ page and your audience to see when the best times to post are  Generally, best times: 9am-11am  Worst times: 6pm-7am

38.  Owned by Facebook  Over 150 million users (77 million in US)  68% users are female  55 billion photos uploaded daily  1 billion likes happening each day  Recently added a 15 second video capacity  Each image gets an average of 37 interactions per 1000 followers

39.  Most people post on Thursday, but Sunday would be most effective  For every 33 likes you get 1 comment on average  Accounts with less than 1,000 followers where a post with 11 hashtags received an average of 77.66 interactions.  Apparently, that’s the magic number of hashtags which is a classic example of rewarding annoying behavior

40.  Owned by Facebook  Over 4 billion videos viewed daily  800 million unique visitors/monthly  Has analytics that can help you identify your audience more clearly  50/50 male/female  46% under 18 years of age  63% Caucasian, 14% African and 16% Hispanic  Major way to drive traffic to your website

41.  FcoMusik 9.7 million views FcoMusik  Toy kitchen 8.1 million views  Turkish music 7.4 million views  Katy Perry 5.9 million views  Disney/Pixar 5.7 million views  Rhianna 4.2 million  Justin Bieber 4.1million  So, yes, the end is near

42.  There really isn’t a good excuse to not have videos for your business  Animoto.com- $5-$39/month  If you have 7-8 pictures, you can make a video for your business  Upload it to Youtube, put a description about your video with your website in the description.  Repeat

43.  80% are female, ages 25-34 affluent and educated, 50% have children  Total unique visitors since 5/11 increased by almost 3000%  The site hit 10 million user faster than any other site in history  Users spend 70% more money than visitors from non-social channels  #1 Content= FOOD! (or food related stuff)

44.  Also good for home decorators, party planners, hair stylists, DIY people  The more visual the better  The average Pinterest visit is 16 minutes- ◦ Longer than most of the other social media sites  Best times to post: Saturday morning, 2-4 & 8-11pm  Worst times: 5-7pm & 1-7am

45.  Identify you target market  Determine your brand  Match a voice to your brand  Establish measurable social media goals and track the results  Make more money

46. Presented by Cliff Tillery Oct. 30 th, 2013 Thanks For Coming!