1. Embracing the digital era The State of Digital Marketing in Lebanon Insights from the Experts Tel: +961 1 780200 Fax: +961 1 780206 P.O. Box 113-6194 Hamra, Beirut 1103 2100 Lebanon Email: info@dgtlu.com

2. DGTL#U Survey The results of this first Corporate Digital Marketing Survey seek to assess: The Lebanese companies’ appetite for digital marketing Their commitment and attitude towards these new media How their strategies translate into sales and branding awareness, and What is keeping them from going further and expanding their online presence

3. Is the Lebanese Consumer ready for an entirely digital service?

4. What is your most effective marketing channel for any business type?

5. Do you agree that companies can go completely digital without losing a segment of their customers?

7. What are the main obstacles preventing new strategies and budget increases?

12. How effective are online mediums for marketing different services and products?

13. What is the main reason you use each of the digital marketing features?

18. Ranking of the impact of social media

19. How many of your customers have a blog?

20. Do your customers dedicate a budget for Digital Campaigns?

23. Digital Marketing seems to be at its nascent stages in Lebanon Lack of skills and internal organizational understanding were flagged as the main challenges to developing viable, effective, and sustainable digital marketing campaigns and strategies Lack of accurate metrics plays a role in slowing down the digitalization of marketing. Without metrics, obtaining the leadership endorsement necessary to drive digital marketing efforts is difficult; especially when Strategic objectives are not aligned with measurable criteria Conclusions