2. TALENT Summer School 10 June 2013 TALENT Summer School, Kate Kahle2

3. Overview o Social media, the basics: o what, why and tips o Social media for your science o audience, messages, interactions o Impact o Measuring, managing and maximising 10 June 2013 TALENT Summer School, Kate Kahle3

4. Social Media: the basics 10 June 2013 TALENT Summer School, Kate Kahle4

5. 10 June 2013 TALENT Summer School, Kate Kahle5 Virtual communities and networks to create, share, and exchange information and ideas. What is social media?

6. Why use social media? On a personal levelOn a professional levelOn an organisation level Stay in touch with friends and family e.g. via Facebook Build a professional network e.g. via LinkedIn, Twitter Send out breaking news or report live from events e.g. via Twitter Get immediate access to breaking news e.g. via Twitter Blog about your research and interests e.g. via Wordpress, Twitter Inspire the public with images and video e.g. via Facebook, YouTube View interesting or amusing content e.g. via YouTube, Flickr, Wikipedia Take part in discussions as an expert e.g. Google+ Hangouts, Twitter Respond to questions and comments e.g. via Google+ Hangouts, Twitter, Facebook 10 June 2013 TALENT Summer School, Kate Kahle6

7. Basic tips 10 June 2013 TALENT Summer School, Kate Kahle7

8. 10 June 2013 TALENT Summer School, Kate Kahle8 Source: http://www.maylor.net/2012/05/16/my-top-3-tips-for-using-social-media/

9. 10 June 2013 TALENT Summer School, Kate Kahle9 Source: http://www.maylor.net/2012/05/16/my-top-3-tips-for-using-social-media/

10. 10 June 2013 TALENT Summer School, Kate Kahle10 Source: http://www.maylor.net/2012/05/16/my-top-3-tips-for-using-social-media/

11. Social media for your science 10 June 2013 TALENT Summer School, Kate Kahle11

12. Social media for your science On a personal levelOn a professional levelOn an organisation level Stay in touch with friends and family e.g. via Facebook Build a professional network e.g. via LinkedIn, Twitter Send out breaking news or report live from events e.g. via Twitter Get immediate access to breaking news e.g. via Twitter Blog about your research and interests e.g. via Wordpress, Twitter Inspire the public with images and video e.g. via Facebook, YouTube View interesting or amusing content e.g. via YouTube, Flickr, Wikipedia Take part in discussions as an expert e.g. Google+ Hangouts, Twitter Respond to questions and comments e.g. via Google+ Hangouts 10 June 2013 TALENT Summer School, Kate Kahle12

13. Who do you want to reach? Possible audiences o Colleagues o Scientists/engineers in your field o Scientists/engineers in other fields o Students and educators o Funding bodies o Friends and family o Interested public o Uninterested public 10 June 2013 TALENT Summer School, Kate Kahle13

14. What are your key messages? Your work is: o exciting o inspiring o cutting edge o multicultural o producing interesting results o just one of your many interests 10 June 2013 TALENT Summer School, Kate Kahle14

15. Blogging (e.g. Wordpress) o Regular posts o Responding to comments Micro-blogging (e.g. Twitter) o Sharing links o Discussing topics o Answering questions Live chats (e.g. Google+ Hangouts) o Discussing topics o Answering questions 10 June 2013 TALENT Summer School, Kate Kahle15 What are your options?

16. Impact 10 June 2013 TALENT Summer School, Kate Kahle16

17. Blogging (e.g. Wordpress) o Page views o Comments Micro-blogging (e.g. Twitter) o Retweets o Replies o Followers Live chats (e.g. Google+ Hangouts) o Viewing figures o Comments 10 June 2013 TALENT Summer School, Kate Kahle17 Measuring your impact

18. Dealing with comments o Replying takes time but can be rewarding for all concerned o Save time by linking to existing resources o Don’t feed the trolls Comment policy e.g. o “CERN welcomes your comments and will moderate comments using these guidelines: Please keep comments relevant. Irrelevant, inappropriate or offensive comments may be deleted. Stay on topic. Other readers expect the comments about a post to deal with the topic at hand.” 10 June 2013 TALENT Summer School, Kate Kahle18 Managing your impact

19. Maximising your impact 10 June 2013 TALENT Summer School, Kate Kahle19 DoDon’t Be human Be robotic InteractBe “me centric” Handle debates and criticisms constructively Post or encourage offensive comments Show your passionOverpost Be aware of scientific jargonCondescend, dictate Communicate creatively, using photos and video Spam Respect copyrightShare private or confidential information Contribute regularlyAnd … don’t forget your day job!

20. Be sure to follow: PlatformWebsiteTwitterFacebookGoogle+YouTube CERNcern.ch EN: @CERN FR: @CERN_FR@CERN@CERN_FR fb.com/cern+CERN youtube.com/ CERNTV CERN Jobscern.ch/jobs@CERN_JOBSfb.com/CERNjobs– youtube.com/ CERNJOBSTV ATLASatlas.ch@ATLASexperiment fb.com/ ATLASexperiment +ATLAS Experiment youtube.com/ TheATLASExperiment CMScern.ch/cms@CMSexperiment fb.com/ CMSexperiment +CMS Experiment youtube.com/ CMSExperimentTV ALICEcern.ch/alice@ALICEexperiment fb.com/ ALICE.EXPERIMENT +ALICE Experiment youtube.com/aliceatlhc LHCb cern.ch/lhcb- public @LHCbExperiment– +LHCb Experiment – 10 June 2013 TALENT Summer School, Kate Kahle20

21. Thank you