1. Recruiting Marketing CRM Integration

2. Maximize Your Candidate data collection
SF RMK / CRM integration allows your Recruiting Marketing Talent Community to communicate candidate information with your CRM or sourcing applications Automatically updates predetermined data for consistency data integrity

3. Workflow Visitor on RMK Client Site New Member Created (Join or Apply)
RMK Sends XML File to CRM with new Member Data
CRM Imports Member Data 1
Returning Member on RMK Client Site
Member Applies to a Job
RMK Sends XML File to CRM with Updated Member Data
CRM Imports Member Data 2

4. Client CRM / Sourcing Tools
Why integrate
Problem: Companies using multiple systems to manage sourcing have difficulties managing data
RMK
Client CRM / Sourcing Tools
Candidate

5. Client CRM / Sourcing Tools
Solution
Real Time Integration: New Talent Community member’s data sent to CRM Automated update when returning member applies for a job Delivered Member Information: Detailed information about the member is sent to the CRM providing rich content to assist with sourcing activities.
RMK
Client CRM / Sourcing Tools
Candidate

6. CRM Integration Process
PM creates a task indicating client would like CRM integration turned on. Assign to Web Development.
Web Dev. s Client Company Name and client Site ID # for CRM set up integration on their end.
CRM confirms that client is ready to have integration turned on.
SuccessFactors RMK turns on respective integration in Command for client.
Web Dev. will confirm with CRM that Jobs2web members are going into client CRM system.
Web Dev. will Close case regarding CRM integration for that client.
For additional details regarding the inclusion of the new fields in SourcePoint please contact your AIRS SourcePoint representative

7. CRM Integrations CRMs supported: SourcePoint and Avature
Integrating with CRM tools is an add-on product for the SuccessFactors RMK. Please contact your Jobs2web Client Strategy Director for pricing and implementation questions.

8. Supplemental Slide Data Sent

9. Activating CRM: RMK side

10. Data Sent from RMK Contintued on Next Slide XML node Description
Field Properties (Max Length)
MEMBER NODE
<userID>
Unique numeric identifier that identifies the member
Integer
<firstName>
Member first name
50 characters
<lastName>
Member last name
< >
Member
100 characters
<interestLevel>
Level of interest the member has in job search (i.e. Passive interest; Just starting to look; Actively looking, but employed; Available immedia
30 characters
<currentEmployer>
Member current employer
<currentTitle>
Member current title
<phoneNumber>
Member current phone number
20 characters
<custom1>
Answer to a client configurable yes / no question
Bit
<custom2>
Answer to client configurable multiple choice selection field associated to Custom1
<status>
If a member is active or inactive
10 characters
<created>
When member is created
Date
<lastModified>
Last time (date) member record was modified
<lastLoggedIn>
Last time the member logged in
<userType>
Numeric value indicating what type of user the Member is
<userTypeDesc>
Description assigned to the numeric value of userType
< Enabled>
If member is active or inactive (values: 0 or 1)
<referringEngine>
From where the member was routed from (i.e. Google, Yahoo, About, etc.)
<referringType>
The kind of Referring Engine the member came from (i.e. , Search Engine, Career Site, etc.)
<campaign>
A code that represents a promotion of a grouping of jobs
AGENT NODE
<location>
Job match for a specific location the member is interested in
130 characters
<keywords>
Job match for a specific category or type the member is interested in
<frequency>
The number of times a week the member wants to be notified of matching job agents
CLIENT NODE
<id>
Unique numeric identifier that identifies a client
<name>
Name of the client
COUNTERS NODE
<applyCount>
Number of times a member has started the apply process for a job
< SentCount>
Number of times an has been sent to the member
<jobsSentCount>
Number of jobs that have been sent to the member
Contintued on Next Slide

11. Data Sent from RMK XML node Description Field Properties (Max Length)
IP INFORMATION NODE
<country>
IP address location at the country level
64 characters
<domainName>
IP address location at the domain name level
128 characters
<isp>
IP address location at the Internet Service Provider level
255 characters
<region>
IP address location at the region level (i.e. State, Province, etc.)
JOBS NODE
<externalID>
Client unique identifier of the job
50 characters
<applyDate>
Date the member applied for the job
Date
<jobTitle>
Job title
95 characters
<category>
Applicant tracking system category the job is in
<facility>
The store or location name where the job is located
75 characters
<shiftType>
Shift - 1st, 2nd, 3rd, weekends, etc….
<location>
Job location in the format city, state abbr, iso code, zip code
<city>
City the job is located in
30 characters
<state>
State the job is in (2 character state abbreviation)
2 characters
Country the job is in (ISO Country code)
<zip>
Postal code of the job location
10 characters
<customfield1>
Repeats up to 5 times. Contains additional information about the job
Nvarchar(50), null
RECRUITER NODE
<name>
Recruiter name associated to the member
< >
Recruiter address associated to the member
100 characters
<notes>
Notes the recruiter has made about the member
2000 characters
<okToContact>
A flag that indicates the recruiter is allowed to contact the member
Integer
<linkedin>
Recruiter entered LinkedIn URL of the member
512 character
<facebook>
Recruiter entered Facebook URL of the member
<recontactDate>
Date the recruiter should contact the member again
<source>
Source of the member as documented by the recruiter (i.e. Jigsaw Recruiting Event, Indeed, Careerjet, etc.)
<status>
Status the recruiter assigns to the member (i.e. Setup Interview, Interview, Follow Up, etc.) (Note: this is a free form field)

12. Supplemental Slide Avature

13. Avature Field Mapping J2W Field CRM Field First Name Last Name Email
Current Employer
Employer
Current Title
Job Title
Phone Number
Home Phone Number of Cell Phone Number
This table represents the standard fields that are common in both systems and have a direct 1:1 mapping between systems.
If additional fields from RMK need to be mapped into individual fields in the CRM, clients will need to work with their respective Integration Manager.

14. Technical Notes RMK sends data to the CRM when…
A new member is added to the Talent Community
An existing member applies to a job
Data is sent automatically to the CRM
No visual identifier is available in RMK showing the member data was sent
Clients will need to work with their CRM to create field mappings from RMK into the CRM (Avature)

15. Supplemental Slide SourcePoint

16. SourcePoint Implementation
SourcePoint will accept the new fields with SuccessFactors RMK. This information will be displayed in their ‘Right Side Panel’ For additional details regarding the inclusion of the new fields in SourcePoint please contact your AIRS SourcePoint representative

17. New Fields for SourcePoint as of
Members Node Created Date Last Modified Date Last Logged In Date User Type User Type Description Enabled Custom Field 1 Custom Field 2 Campaign Code Referring Engine Referring Type Agent Node Agent Keyword Agent Location Agent Frequency Counter Node Apply Count s Sent Count Jobs Sent Count IP Node Country Domain Name ISP Region

18. Where Does The Data Go?

19. Where Does The Data Go?

20. Where Does The Data Go?

21. Where Does The Data Go?

22. Where Does The Data Go?

23. Where Does The Data Go?

24. Where Can The Data Go?

25. How Can They Use The Data?

26. How Can They Use The Data?