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PROFESSIONAL PERCEPTIONS Digital and Face-to-Face Impressions Amy Oberts & Aaron Von Qualen.

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Presentation on theme: "PROFESSIONAL PERCEPTIONS Digital and Face-to-Face Impressions Amy Oberts & Aaron Von Qualen."— Presentation transcript:

1 PROFESSIONAL PERCEPTIONS Digital and Face-to-Face Impressions Amy Oberts & Aaron Von Qualen

2 #thedress A Guiding Principal: Perception is Reality

3 FactsStory Perception Facts = Written Correspondence, Web Profiles, etc. Stories = Personal Interactions

4 The Formula Digital Netiquette + Personal Networking = Professional Perceptions of YOU and Your Brand Promise

5 The rules of etiquette that apply when communicating over computer networks, especially the Internet Digital Netiquette

6 Your Online “Voice” Tip #1: It is better to be too formal than risk being perceived as too casual. In 2015,  An Email Message = A Formal Letter  A Text Message = An Email from 10 years ago  A Snapchat = Nothing Professionally-Related

7 Your Online “Look” Tip #2: Consistency across social networks and sites will build your brand and gain recognition. The Components  Your Profile Pic = You (…but not too personal)  Your Bio = Your strengths, professional goals, and aspirations  Your Content = Exceptional (and applicable) examples of your “brand promise”

8 Your Online “PLN” The Tools: LinkedIn Twitter Web presence  About.me Your Personal Learning Network  Versatile and dynamic You  Your Bio = Your  Your Content =

9 The ability to establish a meaningful connection within a brief time allotment by identifying one or more commonalities Personal Networking

10 It’s About Outcomes Tip #1: Have a specific goal for the experience, and be willing to adapt as the situation allows. Strategic Socializing  Know Your Purpose Be ready to articulate what you do and why.  Know the Event Climate Determine the atmosphere in advance and prepare accordingly.  Know the Stakes What are the possibilities?

11 It’s About Timing Tip #2: Recognize the three stages of a brief networking opportunity. Read the Moment  Minute 1 Assess and respond  Minutes 2 - 4 Discover the commonalities  Minute 5 Intentionally “close” the exchange

12 It’s About Authenticity Tip #3: Take a genuine approach. Be Your “BEST” Self  Attentive Awareness of social cues  Build Trust Relationship-building  Complimentary Mutually beneficial


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