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Published byAlannah Weaver Modified over 9 years ago
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PROFESSIONAL PERCEPTIONS Digital and Face-to-Face Impressions Amy Oberts & Aaron Von Qualen
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#thedress A Guiding Principal: Perception is Reality
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FactsStory Perception Facts = Written Correspondence, Web Profiles, etc. Stories = Personal Interactions
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The Formula Digital Netiquette + Personal Networking = Professional Perceptions of YOU and Your Brand Promise
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The rules of etiquette that apply when communicating over computer networks, especially the Internet Digital Netiquette
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Your Online “Voice” Tip #1: It is better to be too formal than risk being perceived as too casual. In 2015, An Email Message = A Formal Letter A Text Message = An Email from 10 years ago A Snapchat = Nothing Professionally-Related
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Your Online “Look” Tip #2: Consistency across social networks and sites will build your brand and gain recognition. The Components Your Profile Pic = You (…but not too personal) Your Bio = Your strengths, professional goals, and aspirations Your Content = Exceptional (and applicable) examples of your “brand promise”
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Your Online “PLN” The Tools: LinkedIn Twitter Web presence About.me Your Personal Learning Network Versatile and dynamic You Your Bio = Your Your Content =
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The ability to establish a meaningful connection within a brief time allotment by identifying one or more commonalities Personal Networking
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It’s About Outcomes Tip #1: Have a specific goal for the experience, and be willing to adapt as the situation allows. Strategic Socializing Know Your Purpose Be ready to articulate what you do and why. Know the Event Climate Determine the atmosphere in advance and prepare accordingly. Know the Stakes What are the possibilities?
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It’s About Timing Tip #2: Recognize the three stages of a brief networking opportunity. Read the Moment Minute 1 Assess and respond Minutes 2 - 4 Discover the commonalities Minute 5 Intentionally “close” the exchange
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It’s About Authenticity Tip #3: Take a genuine approach. Be Your “BEST” Self Attentive Awareness of social cues Build Trust Relationship-building Complimentary Mutually beneficial
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