1. Promoting your Test Center with Social Media Michele Rousseau, Manager, Academic Testing and Analysis Mercer County Community College Nancy S. O’Shea, M.A. Manager, Testing Services Brookdale Community College

2. Ways we Promote Our Centers Word of Mouth Website Brochures/Flyers NCTA Consortium Facebook Twitter LinkedIn Google+

3. Advantages Free!! Up to the minute Detailed

4. Facebook First create account, or use account you currently have Add “business” Update with photos, posts, etc. “Friend” anyone related to your college/university, etc. Join groups Link to Partners

5. Facebook Advertising Targeted advertising Fee per “click”

6. Statistics on Facebook

7. Twitter Very easy to up-date your followers How do you get followers?

8. Linked In Professional/social media Groups

9. Examples of Posts/Tweets Change of hours Emergencies Reminders Test Taking Tips