1. Supply, Demand, and Market Equilibrium

2. Market Equilibrium:
A competitive market is in equilibrium when price has moved to a level at which the quantity of a good or service demanded equals the quantity of that good or service supplied.

3. What determines the quantity transacted of the good or service?
What determines the price at which a good or service is bought and sold?
What determines the quantity transacted of the good or service?

4. Market Equilibrium:
The price that matches the quantity supplied and the quantity demanded is the equilibrium price
The quantity bought and sold at that price is the equilibrium quantity.

5. Equilibrium Price:
This is also known as the market-clearing price – it is the price that “clears the market” by ensuring that every buyer willing to pay that price finds a seller willing to sell at that price
How do we find the equilibrium price?

6. Finding Equilibrium Price and Quantity
Easiest way, putting the supply curve and demand curve on the same diagram
Supply curve shows the quantity supplied at any given price
Demand curve shows the quantity demanded at any given price
The price where both meet is the equilibrium price – where quantity supplied equals quantity demanded

7. Finding Equilibrium Price and Quantity
Demand Curve for
Coffee Beans
Supply Curve for
Coffee Beans

8. Market Equilibrium
Price of coffee beans (per pound)
Market equilibrium occurs at point E, where the supply curve and the demand curve intersect.
Supply
$2.00
1.75
1.50
1.25
Equilibrium price E
Equilibrium
1.00
0.75
Figure Caption:
Figure 3-11: Market Equilibrium
Market equilibrium occurs at point E, where the supply curve and the demand curve intersect. In equilibrium, the quantity demanded is equal to the quantity supplied. In this market, the equilibrium price is $1 per pound and the equilibrium quantity is 10 billion pounds per year.
0.50
Demand 7 10 13 15 17
Quantity of coffee beans (billions of pounds)
Equilibrium quantity

9. Questions on Equilibrium Price:
Why do all sales and purchases in a market take place at the same price?
Why does the market price fall if it is above the equilibrium price?
Why does the market price rise if it is below the equilibrium price?

10. 1. Why do all sales and purchases in a market take place at the same price?
In any market where the buyers and sellers have both been around for awhile, sales and purchases tend to converge at a generally uniform price – the market price

11. This is called a surplus!
2. Why does the market price fall if it is above the equilibrium price?
Point E is the market equilibrium
What is the new supply?
What is the new demand?
This is called a surplus!
A surplus is when a good or service quantity supplied exceeds the quantity demanded. This occurs when the price is above its equilibrium level.

12. This is called a shortage.
3. Why does the market price rise if it is below the equilibrium price?
Point E is the market equilibrium
What is the new quantity demanded?
What is the new quantity supplied?
This is called a shortage.
A shortage occurs when a good or service quantity demanded exceeds the quantity supplied. Shortages occur when the price is below its equilibrium level.

13. Questions:
In the following three situations, the market is initially in equilibrium. After each event described below, does a surplus or a shortage exist at the original equilibrium price? What will happen to the equilibrium price as a result?

14. a. Shortage c. what happens to b. Surplus equilibrium price?
2005 was a very good year for California wine-grape growers, who produced a bumper crop.
After Hurricane Liz, Florida hoteliers often find that many people cancel their upcoming vacations, leaving them with empty hotel rooms.
After a heavy snowfall, many people want to buy secondhand snow blowers at the local tool shop.

15. Changes in Supply and Demand Curves
What happens when the supply curve changes but the demand curve does not? What about the other way around?
When one curve shifts, it alters the equilibrium price and quantity.

16. Demand Curve Shifts Coffee and Tea are substitutes.
If the price of tea rises, the demand for coffee will increase
If the price of tea falls, the demand for coffee will decrease
How does the price of tea affect the market equilibrium for coffee?

17. Equilibrium and Shifts of the Demand Curve
Price of coffee beans
An increase in demand…
Supply
… leads to a movement along the supply curve due to a higher equilibrium price and higher equilibrium quantity E 2 P 2
Price rises E 1 P 1 D
Figure Caption:
Figure 3-14: Equilibrium and Shifts of the Demand Curve
The original equilibrium in the market for coffee is at E1, at the intersection of the supply curve and the original demand curve, D1. A rise in the price of tea, a substitute, shifts the demand curve rightward to D2. A shortage exists at the original price, P1, causing both the price and quantity supplied to rise, a movement along the supply curve. A new equilibrium is reached at E2, with a higher equilibrium price, P2, and a higher equilibrium quantity, Q2. When demand for a good or service increases, the equilibrium price and the equilibrium quantity of the good or service both rise. 2 D 1 Q Q 1 2
Quantity of coffee beans
Quantity rises

18. Demand Curve Shifts Basic principle to remember:
When demand for a good or service increases, the equilibrium price and the equilibrium quantity of the good or service both rise

19. Demand Curve Shifts What about the reverse, fall in the price of tea?
Reduces demand for coffee and shifts the demand curve to the left
Based on the original price, a surplus occurs as quantity supplied exceeds quantity demanded
The price falls and leads to a decrease in the quantity supplied
Results are a lower equilibrium price and a lower equilibrium quantity

20. Demand Curve Shifts Basic principle to remember (previous slide):
When demand for a good or service increases, the equilibrium price and the equilibrium quantity of the good or service both rise
Second basic principle to remember:
When demand for a good or service decreases, the equilibrium price and the equilibrium quantity of the good or service both fall

21. Supply Curve Shifts
A drought in Vietnam sharply reduced its supply of coffee beans.
How has this affected the market equilibrium?

22. Equilibrium and Shifts of the Supply Curve
Price of coffee beans S S 2
A decrease in supply… 1 E P 2 2
… leads to a movement along the demand curve due to a higher equilibrium price and lower equilibrium quantity
Price rises
Figure Caption:
Figure 3-15: Equilibrium and Shifts of the Demand Curve
The original equilibrium in the market for coffee beans is at E1. A drought causes a fall in the supply of coffee beans and shifts the supply curve leftward from S1 to S2. A new equilibrium is established at E2, with a higher equilibrium price, P2, and a lower equilibrium quantity, Q2. P E 1 1
Demand Q Q
Quantity of coffee beans 2 1
Quantity falls

23. Supply Curve Shifts General Principle to Remember:
When supply of a good or service decreases, the equilibriu8m price of the good or service rises and the equilibrium quantity of the good or service falls.

24. Supply Curve Shifts
What happens to the market when the supply increases?
Increase in supply leads to a rightward shift of the supply curve
At the original price, a surplus exists
Due to the surplus, the equilibrium price falls and the quantity demanded rises

25. Supply Curve Shifts General Principle to Remember:
When supply of a good or service decreases, the equilibriu8m price of the good or service rises and the equilibrium quantity of the good or service falls.
Second Principle to Remember:
When supply of a good or service increases, the equilibrium price of the good or service falls and the equilibrium quantity of the good or service rises.

26. Supply and Demand BOTH shifting
An event happens and it can shift both the demand and supply curves at the same time

27. Simultaneous Shifts of Supply and Demand
One possible outcome: Price Rises, Quantity Rises
Price of coffee
Small decrease in supply S S 2 1 E
Two opposing forces determining the equilibrium quantity.
The increase in demand dominates the decrease in supply. 2 P 2
Figure Caption:
Figure 3-16 (a) There is a simultaneous rightward shift of the demand curve and leftward shift of the supply curve. Here the increase in demand is relatively larger than the decrease in supply, so the equilibrium price and equilibrium quantity both rise. E 1 P 1 D 2 D 1
Large increase in demand Q
Quantity of coffee 1 Q 2

28. Simultaneous Shifts of Supply and Demand
Another Possibility Outcome: Price Rises, Quantity Falls
Price of coffee
Large decrease in supply S 2
Two opposing forces determining the equilibrium quantity. S 1 E 2 P 2
Figure Caption:
Figure 3-16 (b) There is also a simultaneous rightward shift of the demand curve and leftward shift of the supply curve. Here the decrease in supply is relatively larger than the increase in demand, so the equilibrium price rises and the equilibrium quantity falls. E
Small increase in demand 1 P 1 D 2 D 1 Q Q
Quantity of coffee 2 1

29. Supply, Demand, and Market Equilibrium Notes

30. Market Equilibrium:
A competitive market is in equilibrium when price has moved to a level at which the quantity of a good or service demanded equals the quantity of that good or service supplied.

31. What determines the quantity transacted of the good or service?
What determines the price at which a good or service is bought and sold?
What determines the quantity transacted of the good or service?

32. Market Equilibrium:
The price that matches the quantity supplied and the quantity demanded is the equilibrium price
The quantity bought and sold at that price is the equilibrium quantity.

33. Equilibrium Price: This is also known as the market-clearing price –
How do we find the equilibrium price?

34. Finding Equilibrium Price and Quantity
Easiest way, putting the supply curve and demand curve on the same diagram
Supply curve
Demand curve
The price where both meet is the equilibrium price –

35. Finding Equilibrium Price and Quantity
Demand Curve for
Coffee Beans
Supply Curve for
Coffee Beans

36. Market Equilibrium Price of coffee beans (per pound) Supply $2.00 1.75
1.50
1.25
1.00 E
0.75
Figure Caption:
Figure 3-11: Market Equilibrium
Market equilibrium occurs at point E, where the supply curve and the demand curve intersect. In equilibrium, the quantity demanded is equal to the quantity supplied. In this market, the equilibrium price is $1 per pound and the equilibrium quantity is 10 billion pounds per year.
0.50
Demand 7 10 13 15 17
Quantity of coffee beans (billions of pounds)

37. Questions on Equilibrium Price:
Why do all sales and purchases in a market take place at the same price?
Why does the market price fall if it is above the equilibrium price?
Why does the market price rise if it is below the equilibrium price?

38. 1. Why do all sales and purchases in a market take place at the same price?
In any market where the buyers and sellers have both been around for awhile, sales and purchases tend to converge at a generally uniform price – the market price

39. This is called a surplus!
2. Why does the market price fall if it is above the equilibrium price?
Point E is the market equilibrium
What is the new supply?
What is the new demand?
This is called a surplus!

40. This is called a shortage.
3. Why does the market price rise if it is below the equilibrium price?
Point E is the market equilibrium
What is the new quantity demanded?
What is the new quantity supplied?
This is called a shortage.

41. Questions:
In the following three situations, the market is initially in equilibrium. After each event described below, does a surplus or a shortage exist at the original equilibrium price? What will happen to the equilibrium price as a result?

42. a. Shortage c. what happens to b. Surplus equilibrium price?
2005 was a very good year for California wine-grape growers, who produced a bumper crop.
After Hurricane Liz, Florida hoteliers often find that many people cancel their upcoming vacations, leaving them with empty hotel rooms.
After a heavy snowfall, many people want to buy secondhand snow blowers at the local tool shop.

43. Changes in Supply and Demand Curves
What happens when the supply curve changes but the demand curve does not? What are the other way around?

44. Demand Curve Shifts Coffee and Tea are substitutes.
How does the price of tea affect the market equilibrium for coffee?

45. Equilibrium and Shifts of the Demand Curve
Price of coffee beans
Supply E 2 P 2 E 1 P 1 D
Figure Caption:
Figure 3-14: Equilibrium and Shifts of the Demand Curve
The original equilibrium in the market for coffee is at E1, at the intersection of the supply curve and the original demand curve, D1. A rise in the price of tea, a substitute, shifts the demand curve rightward to D2. A shortage exists at the original price, P1, causing both the price and quantity supplied to rise, a movement along the supply curve. A new equilibrium is reached at E2, with a higher equilibrium price, P2, and a higher equilibrium quantity, Q2. When demand for a good or service increases, the equilibrium price and the equilibrium quantity of the good or service both rise. 2 D 1 Q Q 1 2
Quantity of coffee beans

46. Demand Curve Shifts
Basic principle to remember:

47. Demand Curve Shifts
What about the reverse, fall in the price of tea?

48. Demand Curve Shifts Basic principle to remember (previous slide):
When demand for a good or service increases, the equilibrium price and the equilibrium quantity of the good or service both rise
Second basic principle to remember:
When demand for a good or service decreases, the equilibrium price and the equilibrium quantity of the good or service both fall

49. Supply Curve Shifts
A drought in Vietnam sharply reduced its supply of coffee beans.
How has this affected the market equilibrium?

50. Equilibrium and Shifts of the Supply Curve
Price of coffee beans S S 2 1 E P 2 2
Figure Caption:
Figure 3-15: Equilibrium and Shifts of the Demand Curve
The original equilibrium in the market for coffee beans is at E1. A drought causes a fall in the supply of coffee beans and shifts the supply curve leftward from S1 to S2. A new equilibrium is established at E2, with a higher equilibrium price, P2, and a lower equilibrium quantity, Q2. P E 1 1
Demand Q Q
Quantity of coffee beans 2 1

51. Supply Curve Shifts General Principle to Remember:
When supply of a good or service decreases, the equilibriu8m price of the good or service rises and the equilibrium quantity of the good or service falls.

52. Supply Curve Shifts
What happens to the market when the supply increases?

53. Supply Curve Shifts General Principle to Remember:
When supply of a good or service decreases, the equilibriu8m price of the good or service rises and the equilibrium quantity of the good or service falls.
Second Principle to Remember:
When supply of a good or service increases, the equilibrium price of the good or service falls and the equilibrium quantity of the good or service rises.

54. Supply and Demand BOTH shifting
An event happens and it can shift both the demand and supply curves at the same time

55. Simultaneous Shifts of Supply and Demand
One possible outcome: Price Rises, Quantity Rises
Price of coffee S S 2 1 E 2 P 2
Figure Caption:
Figure 3-16 (a) There is a simultaneous rightward shift of the demand curve and leftward shift of the supply curve. Here the increase in demand is relatively larger than the decrease in supply, so the equilibrium price and equilibrium quantity both rise. E 1 P 1 D 2 D 1 Q
Quantity of coffee 1 Q 2

56. Simultaneous Shifts of Supply and Demand
Another Possibility Outcome: Price Rises, Quantity Falls
Price of coffee S 2 S 1 E 2 P 2
Figure Caption:
Figure 3-16 (b) There is also a simultaneous rightward shift of the demand curve and leftward shift of the supply curve. Here the decrease in supply is relatively larger than the increase in demand, so the equilibrium price rises and the equilibrium quantity falls. E 1 P 1 D 2 D 1 Q Q
Quantity of coffee 2 1