1. USC Annenberg Innovation Lab Overview

2. The Lab’s mission is to be a leading innovator and advisor on transformational changes happening in our participatory cultures. We seek to play a leadership role in the “Cambrian Moment” – which is a conflux of the below – as described by John Seeley Brown: Cloud computing Graphic Processing Chips/systems Social networks Big Data analytic engines Sentiment analysis Second Screen 5D – building immersive worlds as texture Experience architecture Our Mission

3. Our Focus: Interdisciplinary Hub

4. Our Partners

5. Areas of Research

6. Refining Social Media Analytics: Network Influence

7. Movie Sentiment Analysis Refining Social Media Analytics: Entertainment & Politics

8. Movie Sentiment Analysis Refining Social Media Analytics: Entertainment & Politics

9. Experimenting with Participatory Cultures: Flotsam Exploration of Transmedia Storytelling, Learning and Performance

10. Discover. Learn. Teach. In partnership with Experimenting with Participatory Cultures: PLAY!

11. Re inventing the News Broadcast : Second Screen

12. Rethinking Urban Living: Crisis Connection

13. Augmented Reality

14. Policy Research: Wireless Spectrum

15. Policy Research: Intellectual Property

16. CRUNCH winner / Start-Up in Residence: Theia Theia, also known as the Greek goddess of vision and sight, is an embedded system device that provides ubiquitous computing for people with no or low vision.

17. Think & Do Workshops

18. “Culture eats strategy for lunch everyday.”