1. World’s largest travel site Growing Together: Building your business with the world’s largest travel site Presented by: Melissa Surane Southeast Sales Manager, DMO Display Advertising Sales

2. z Growth is never by mere chance; it is the result of forces working together. -James Cash Penney 2

3. “From traveler review websites and blogs to social networks and the ever- expanding social graph, the voice of the traveler is playing a greater role in the travel search-shop-buy process.” -PhoCusWright’s Social Media in Travel 2011: Traffic, Activity and Sentiment, July 2011 3 3

4. 4 Social Review Sites Mobile

5. “More than two in three travelers cite traveler reviews…as influential when planning leisure travel.” -PhoCusWright’s Social Media in Travel 2011: Traffic, Activity and Sentiment, July 2011 5 5

6. 6 Source: Facebook.com Facebook has more than 1 billion active users

7. of online travelers are daily users of social networks 69% million PhoCusWright’s Traveler Technology Survey 2011, November 2011 7

8. 8 1.20 1.43 1.66 1.85 eMarketer.com, February 2012 2011201220132014 billion By 2014, 1.85 billion people will use social networks on a monthly basis That translates to 71% of the world’s Internet users billion

9. 9 87% of the world’s population are mobile subscribers Source: mobiThinking.com, January 2012 & International Telecommunication Union, 2011 9

10. How consumers use mobile: travel 10 1 PhoCusWright January 2012 2 mydestination.com Mobile was responsible for $2.6 billion USD in travel booking value in 2011. 1 By 2013, that number is projected to exceed $8 billion USD. 1 3 in 4 active travelers use a mobile device while on the move. 2

11. 11 Where does TripAdvisor fit in? 11

12. z 30 domains in 21 different languages 12 Over 60 million unique monthly visitors worldwide 36 million members worldwide Over 75 million unbiased reviews and opinions of hotels, restaurants and attractions Over 1.6 million businesses in Over 110,000 destinations 12

13. 13 Growing together: What you can do to improve your presence on TripAdvisor

14. Register with the Management Center 8 TripAdvisor Tips Encourage reviews Include a description of hotel and amenities Get notified of reviews and track reviews Write a management response Add photos and videos Add a widget from the Widget Center Add direct contact info with Business Listings Encourage reviews 1 2 3 4 5 6 7 8 14

15. Register with the Management Center 15 Track reviews and customer satisfaction of your property Respond to reviews and provide potential customers with useful information Utilize TripAdvisor reviews to increase booking conversion PromoteEngageMonitor 1

16. 2 Encourage guests to write a review 16

17. Online and offline tools 17

18. TripAdvisor reviews are largely positive 18

19. What affects your popularity? 19 1) How recent the reviews are

20. What affects your popularity? 20 2) How positive or negative the reviews are

21. What affects your popularity? 21 3) The number of reviews

22. Get notified and track reviews 3 22

23. Manage recent reviews and see how travelers have rated your property, such as the service, cleanliness, location, etc. Track and manage your performance 23

24. Benchmark your performance 24

25. Write a management response 4 25

26. Management Response notification e-mails 26

27. A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey” If I was considering two similar properties, the presence of management responses on one would sway me in its favor. 27

28. Include a description and amenities 5 28

29. Upload photos and videos 6 29

30. Add a widget from the Widget Center 7 30

31. 31

32. Add direct contact info with Business Listings 8 32 Reaches in- market browsers Capped annual fee Pro-rated refund if not satisfied Performance tracking Incremental customers Flexible display options

33. 33 Growing together: What TripAdvisor is doing for you

34. Management Dashboard 34

35. Facebook integration/Wisdom of Friewnds 35 personalised users more engaged content contributions

36. 36 Videos, tips and guides 36

37. Find & contact hotels Find & reserve restaurants Find & book attractions and tours Find flights Read & participate in travel forums Write reviews Second most downloaded travel app in the world!* 37 * Source: Distimo study of all mobile app downloads in travel sector in 2011 across all 65 markets where data is available for Apple App Store for iPad, Apple App Store for iPhone, Google Android Market and Windows Phone Marketplace.

38. 38 TripAdvisor for Business resources URL −www.tripadvisor.com/Ownerswww.tripadvisor.com/Owners Twitter −@TripAdvisor4Biz Blog −http://tripadvisor4biz.wordpress.com/http://tripadvisor4biz.wordpress.com/ For Business Listings sign up: −Online at www.tripadvisor.com/BusinessListingswww.tripadvisor.com/BusinessListings −Call 1-866-322-5942 (within USA) or +1-617-431-5424 (outside USA). Agents are available Monday through Friday, 9:30am to 5:00pm, US Eastern Time. 38