2. How to Profit from Leveraging Customer Life Cycle Segmentation Frameworks for Employee Life Cycle Management

3. Do you really understand your employees? Didn’t think so. We faced a similar problem – we didn’t fully understand our customers. And we were losing them.

4. Here’s a snapshot of the core customer life cycle framework. Do you see how it can be applied to employee life cycle management?

5. What are the critical elements for customer life cycle management? Strategy first… Strategic Elements Assess target market Understand your most profitable segments Design tools for application to critical processes Develop tailored predictive models Simulate P&L impact of varying life cycle strategies Define collaborative models across organization

6. Remember our first key takeaway… Disciplined life cycle strategies translate to successful business processes and solutions

7. What are the critical elements for customer life cycle management? Now build a foundation… Foundational Elements Data Integrate data sources Technology Enables data sharing and integration Analytics Identify intent, patterns, sentiment, behavior Model Predict next best offer Measurement Performance tracking, results, accountability Operations Prepare to support business initiatives

8. Remember our second key takeaway… Build a disciplined life cycle foundation to foster successful business process and solutions

9. The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement. Net Promoter Score Total Shareholder’s Return Employee Attitudes

10. Define attributes and characteristics of engaged employees Identify currently engaged employees Predict potential engaged employees Determine initiatives that impact employee engagement Build succession plans and roadmaps The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement. How Do We Use Our Strategic Framework and Foundational Elements to…

11. Complex segmentation schemas are critical to life cycle management.

12. Conversations Behavior Interactions

13. Segmentation schemes categorize an individual’s belief system, attitudes, behavior, interactions and performance. Demand-Based Market Segmentation Global Segmentation Proactive Management Segmentation

14. Let’s see how this can work in practice in your organizations… PROBLEM Create a holistic “early warning system” to predict significant change in the employee engagement.

15. Early identification of employees at risk of disengaging behaviors Segmentation to capture employees’ leadership, expertise, effectiveness and level of engagement Identifying changes in behavior over time to predict disengagement patterns Create solutions to intercept and re-engage target employees SOLUTIONS Let’s see how this can work in practice in your organizations…

16. VALUE Integrating employee segmentation deepens employee relationships and maximizes business revenues.

17. What would it take to implement this Employee Life Cycle Management Strategy? Strategic Elements Foundational Elements

18. What would it take to implement this Employee Life Cycle Management strategy? Plan Your Strategy Assess target market Understand your most profitable segments Design tools for application to critical processes Develop tailored predictive models Simulate P&L impact of varying life cycle strategies Define collaborative models across organization

19. What would it take to implement this Employee Life Cycle Management strategy? Build Your Foundation Data Integrate data sources Technology Enables data sharing and integration Analytics Identify intent, patterns, sentiment, behavior Model Predict next best offer Measurement Performance tracking, results, accountability Operations Prepare to support business initiatives

20. What do you think? “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -Aristotle

21. THANK YOU! For more of Marcia Tal’s thinking about how her approach to analytics can help you profit from the hidden value in your data, visit http://talsolutions.com Tal Solutions Marcia Tal, Founder 347-478-5194 Talsolutions.com © 2014 Tal Solutions, All Rights Reserved