1. IBM SPSS MODELER Ercan Kaynakca Data Analyst Analysis Express

2. KNOWLEDGE DISCOVERY Fayyad, Piatetsky-Shapiro & Smyth, 1996

3. WHY DATA MINING? Goal : Extract knowledge from a data set in a human- understandable structure (Fayyad, Piatetsky-Shapiro & Smyth, 1996).  Explain some observed event or condition  Confirm a hypothesis  Exploratory in nature

4. WHERE DATA MINING CAN BE USED? Customer relation management (CRM)  Attract new clients  Retain current clients  Bring back former clients  Reduce marketing costs Market basket analysis  Identify purchasing habits

5. WHERE DATA MINING CAN BE USED? Fraud Detection  Prevent loss; Save $$$ Forecasting  Use historical data to predict future trends Text Mining  Sentiment Analysis  Amazon, Twitter, Facebook

6. TECHNIQUES (Hoffer, Ramesh & Topi, 2011)

7. 2009 REXER ANALYTICS SURVEY IBM SPSS Modeler - primary software package used by more data miners than any other software package  Industry  Academia

8. SATISFACTION

9. IBM SPSS Modeler Professional Demo On Banking Data Note: The data set is taken from IBM SPSS Modeler Tutorials