1. 2012 Outstanding Communications Award Young Agents of North Carolina

2. Jessica Medlin Edwards, Church & Muse, Inc. ‘12-’13 Young Agents Committee Chairman Josh Lipstone Lipstone Insurance Group ‘12-’13 YAC – Marketing Subcommittee Chairman Haley Everett, CIC Jackson Sumner & Associates ‘12-’13 YAC – Marketing Subcommittee Member

3. How We Did It E-newsletter, email promotions, website, Spotlights in Carolina Agents Journal Annual editorial plan IIANC staff Increased Facebook followers by 35% 28,000 plus web visitors

4. E-Newsletter “Young Agents Connection” Quarterly Sent to active & non- active members Revamped in 2012 Reduced content

5. E-Mail Promotions Conferences, Project, Social Events

6. Website Dedicated webpage as part of IIANC website with own URL – www.iianc.com/YoungAgentswww.iianc.com/YoungAgents Update annually

7. Spotlights Quarterly New member & veteran member Include in Carolina Agents Journal Include in e- newsletters Sent to IIANC Board of Directors

8. Annual Editorial Plan Created at the start of each year Includes what communications we plan to send (newsletters, special events, etc.) and a schedule for the year

9. Staff Natalie Simpson Vice-President of Member Services Allyson Knott Events & Member Programs Manager Rena Todd Member Communications Coordinator

10. Facebook & YouTube Integrated with IIANC page 35% increase Used more pictures instead of text only Encouraged to “Like” through email promotions Videos to encourage people to actively participate

11. Contact Us Allyson Knott, 919-863-6517, aknott@iianc.com aknott@iianc.com Joshua Lipstone, ISU-Lipstone Insurance Group 2012-2013 NC YAC Marketing Subcommittee Chair 919-463-5300, josh@lipstoneinsurance.comjosh@lipstoneinsurance.com